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MILADY STANDARD ESTHETICS FUNDAMENTALS, 11E International Edition is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future.The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.
Milady's Skin Care and Cosmetic Ingredients Dictionary, third edition, is a multi-purpose resource for cosmetic professionals and consumers alike. Part one puts cosmetics in the context of skin care. It provides an overview of skin physiology. In order to understand how and why a product works it is essential to understand how the skin works. It gives an overview of the complexity of cosmetic chemistry particularly with respect to product penetration, and highlights the current challenges facing cosmetic formulators. In addition, it offers comprehensive discussion of the various skin types and conditions in order to help professionals in their product selection. Lastly, it defines common cosmetic industry terminology used by cosmetic manufacturers, professional estheticians, marketers and the media. The second part is dedicated to helping cosmetic users identify the function and purpose of specific ingredients. It is an alphabetical dictionary that lists and describes not only active principles but all other categories of ingredients that comprise a skin care cosmetic. As scientific knowledge of skin physiology and cosmetic chemistry advances, so do cosmetic products. This volume puts everything in context in an easy to read, easy to understand, user-friendly format.
Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.
"Each author represented in this book, shares their knowledge that transforms their clients and helps them to realize success." -- taken from back cover.
For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Congratulations! You are about to start on a journey that can take you in many directions and holds the potential to make you a confident, successful professional in cosmetology. As a cosmetologist, you will become a trusted professional, the person your clients rely on to provide them with ongoing service, enabling them to look and feel their best. You will become as personally involved in your clients' lives as their physicians or dentists are, and with study and practice, you can be as much in demand as a well-regarded medical provider. - Preface.
The Workbook for Milady Standard Esthetics: Fundamentals, 12th edition contains detailed interactive exercises and exam review questions designed to reinforce learning and increase student comprehension but also to prepare students taking their state licensing examinations. The workbook has been updated to match the contents of Milady Standard Esthetics: Fundamentals, 12th edition.