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In the intense competition of today’s corporate world, CEOs cannot merely apply the theories of management they learnt in classrooms—unless, of course, they are content with mediocre success. No corporation can hope to succeed without proper strategies, discipline and determination—and there is no better place to learn those from than the battlefield. S.T.R.I.P.T.E.A.S.E. – The Art of Corporate Warfare studies military strategies, some brilliant, others flawed, taken from the times of Alexander the Great right up to recent military campaigns, and applies them to the dynamic, cut-throat world of modern business where ignoring minor details can spell disaster. The book highlights the importance of:• Selecting and maintaining an aim • Concentrating force at the decisive point • Economic use of resources • Boosting the morale of your workforce • Surprising your competitor The author is a successful entrepreneur who learnt the lessons in this book while on operational duty in Sri Lanka and at the Siachen Glacier during his service in the Indian Army. S.T.R.I.P.T.E.A.S.E. is the easiest way to learn from the great history of warfare and transform your business into an even more successful and profitable organisation.
The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
M.O.D.E.L.: The Return of the Employee highlights the basic tools one needs to succeed without ignoring the lighter facets of an otherwise tough and strained professional environment. It intends to entertain and direct a professional to look beyond what stares them in the face and work towards having a genial, synergistic approach to the atmosphere that they have to survive and thrive in. Written in a farcical manner, M.O.D.E.L. does not preach any new theory or concept, for the author believes that the fundamentals for success and happiness cannot change. The simple application of basics is all that is required for most things.
In war, there is only one aim: to win. In business, the aim is to be the market leader. In the intense competition of today s corporate world, CEOs cannot merely apply the theories of management they learnt in classrooms unless, of course, they are content with mediocre success. No corporation can hope to succeed without proper strategies, discipline and determination and there is no better place to learn those from than the battlefield. Why was Napoleon defeated at Waterloo? What kept Hernando Cortez and his men going in alien, inhospitable conditions in Mexico? How did Belisarius hold off Rome from the Goths for over a year with only a handful of soldiers? S.T.R.I.P.T.E.A.S.E The Art of Corporate Warfare studies military strategies, some brilliant, others flawed, taken from the times of Alexander right up to recent military campaigns, and applies them to the dynamic, cut-throat world of modern business where ignoring minor details can spell disaster. The book highlights the importance of: selecting and maintaining an aim concentrating force at the decisive point economic use of resources boosting the morale of your workforce surprising your competitor. Written by Mukul Deva, a successful entrepreneur who learnt the lessons in this book while on operational duty in Sri Lanka and at the Siachen Glacier during his service in the Indian Army, S.T.R.I.P.T.E.A.S.E. The Art of Corporate Warfare is the easiest way to learn from the great history of warfare and transform your business into an even more successful and profitable organization.
REMEX presents the first comprehensive examination of artistic responses and contributions to an era defined by the North American Free Trade Agreement (1994–2008). Marshaling over a decade’s worth of archival research, interviews, and participant observation in Mexico City and the Mexico–US borderlands, Amy Sara Carroll considers individual and collective art practices, recasting NAFTA as the most fantastical inter-American allegory of the turn of the millennium. Carroll organizes her interpretations of performance, installation, documentary film, built environment, and body, conceptual, and Internet art around three key coordinates—City, Woman, and Border. She links the rise of 1990s Mexico City art in the global market to the period’s consolidation of Mexico–US border art as a genre. She then interrupts this transnational art history with a sustained analysis of chilanga and Chicana artists’ remapping of the figure of Mexico as Woman. A tour de force that depicts a feedback loop of art and public policy—what Carroll terms the “allegorical performative”—REMEX adds context to the long-term effects of the post-1968 intersection of D.F. performance and conceptualism, centralizes women artists’ embodied critiques of national and global master narratives, and tracks post-1984 border art’s “undocumentation” of racialized and sexualized reconfigurations of North American labor pools. The book’s featured artwork becomes the lens through which Carroll rereads a range of events and phenomenon from California’s Proposition 187 to Zapatismo, US immigration policy, 9/11 (1973/2001), femicide in Ciudad Juárez, and Mexico’s war on drugs.
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
From advertising to health education campaigns, sex and sexual imagery now permeate every aspect of culture. Striptease Culture explores the 'sexualization' of contemporary life, relating it to wider changes in post-war society. Striptease Culture is divided in to three sections: * Part one - traces the development of pornography, following its movement from elite to mass culture and the contemporary fascination with 'porno-chic' * Part two - considers popular cultural forms of sexual representation in the media, moving from backlash elements in straight male culture and changing images of women, to the representation of gays in contemporary film and television * Part three - looks at the use of sexuality in contemporary art, examinging the artistic 'striptease' of Jeff Koons, and others who have used their own naked bodies in their work. Also considering how feminist and gay artists have employed sexuality in the critique and transformation of patriarchy, the high profile of sexuality as a key contributor to public health education in the era of HIV and AIDS, and the implications of the rise of striptease culture for the future of sexual poltics, Brian McNair has produced an excellent book in the study of gender, sexuality and contemporary culture.
In the early twentieth century, the Boston-based United Fruit Company controlled the production, distribution, and marketing of bananas, the most widely consumed fresh fruit in North America. So great was the company’s power that it challenged the sovereignty of the Latin American and Caribbean countries in which it operated, giving rise to the notion of company-dominated “banana republics.” In A Camera in the Garden of Eden, Kevin Coleman argues that the “banana republic” was an imperial constellation of images and practices that was checked and contested by ordinary Central Americans. Drawing on a trove of images from four enormous visual archives and a wealth of internal company memos, literary works, immigration records, and declassified US government telegrams, Coleman explores how banana plantation workers, women, and peasants used photography to forge new ways of being while also visually asserting their rights as citizens. He tells a dramatic story of the founding of the Honduran town of El Progreso, where the United Fruit Company had one of its main divisional offices, the rise of the company now known as Chiquita, and a sixty-nine day strike in which banana workers declared their independence from neocolonial domination. In telling this story, Coleman develops a new set of conceptual tools and methods for using images to open up fresh understandings of the past, offering a model that is applicable far beyond this pathfinding study.