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A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
"Princeton Architectural Press, in association with The University of Washington"-- title page.
The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.
Written for leaders at all levels - strategic, organisational and team level - the Leadership Pocketbook explains how to inspire, influence, deal with change and achieve objectives. Illustrated throughout, the book adopts a practical approach, setting out the principles of leadership, the role of the leader, the skills required for effective leadership and the key challenges facing leaders in today's business environment. This 2nd edition sees the addition of a new section about leaders and social responsibility. "Contemporary business leaders must be aware of the major forces shaping society today and understand how their organisations need to respond and contribute to these challenges", author Fiona Dent writes. She is Director of Faculty Development at Ashridge where she is also Programme Director for the Influencing Strategies and Skills Programme. A focus of the book, described by the author as 'perhaps the most necessary skill for any leader', is self-awareness - to know yourself, to realise what your leadership strengths and weaknesses are and when you must continue to develop. "With admirable clarity, Fiona Dent distils the salient leadership issues and skills. Every potential leader and every leader with potential should find a place for this book in their pocket or bag." Philip Hodgson, Director of Leadership Programmes, Ashridge "A practical, easy to use guide for all levels of leadership. It covers a broad range of topics in sufficient detail to make it usable both for fresh learning and for reference." Richard Nicholson, Management Development Manager, Novartis Pharmaceuticals UK Ltd
Practical tips, tools and techniques to ensure you identify the real issues and make balanced choices that add value.
Innovation is the life-blood of all enterprises, public and private. Their competitiveness depends upon it. Those that succeed recognise that all of their people are inherently creative and, by proper management, can both release and manage that creativity for the ultimate benefit of all stakeholders. The Nurturing Innovation Pocketbook explains how managers can create an environment in which innovation thrives. It identifies the numerous barriers to innovation, organisational and self-imposed by individuals, and describes how through positive intervention these blocks can be cast aside. All innovation comes with a degree of risk. To manage the process successfully, the manager must determine the required level of innovation (four are described in the book, from incremental to transformational) and assess the associated risk. The manager must also be supportive of his team, acting as advisor, coach, promoter, sounding-board, resource provider and defender when ideas don't work out. Nurture not stifle is author Doug Miller's message!
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
The Managing Change Pocketbook is for all those people responsible for managing change or wishing to understand an imposed change. Now in its 3rd edition this popular title in the Pocketbooks Series explains what change is and why it is necessary, why some change needs proactive management, the effects of change on people, how to gain commitment, how to manage change, the tools available, ways to communicate, and examples of success and failure.
The third edition of the Construction Project Manager’s Pocket Book continues to guide and educate readers on the broad range of essential skills required to be a successful construction project manager. The book introduces the generic skills required by any project manager, before tackling the core skills and activities of a construction project manager with direct reference to the RIBA Plan of Work and the OGC Gateway. Key features and coverage in the new edition include: · a step-by-step explanation of construction project management from pre-construction to occupancy, · hard and soft skills, including ethics, leadership, team building, · procurement strategies, · supply chain and contract management, · feasibility studies / development appraisals, · environmental issues, · digital tools and · occupancy activities. The updates in this new edition take account of all regulatory and legislative changes, and also changing market conditions and working trends. This is the ideal concise reference that no project manager, construction manager, architect or quantity surveyor should be without.
A practical, easy-to-use guide for job changers and job seekers, The Career Transition Pocketbook details seven key stages to the career transition process: self-questioning, goal setting, preparing a career history, networking, applying for jobs, getting ready for interviews and evaluating job offers. Each stage is described in a separate chapter.