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Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage. The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.
This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.
Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
America has a long history of diplomacy–ranging from Benjamin Franklin, Alexander Hamilton, and Thomas Jefferson to Henry Kissinger, Ronald Reagan, and James Baker–now is your chance to see the impact these Americans have had on the world. Recounting the actors and events of U.S. foreign policy, Zoellick identifies five traditions that have emerged from America's encounters with the world: the importance of North America; the special roles trading, transnational, and technological relations play in defining ties with others; changing attitudes toward alliances and ways of ordering connections among states; the need for public support, especially through Congress; and the belief that American policy should serve a larger purpose. These traditions frame a closing review of post-Cold War presidencies, which Zoellick foresees serving as guideposts for the future. Both a sweeping work of history and an insightful guide to U.S. diplomacy past and present, America in the World serves as an informative companion and practical adviser to readers seeking to understand the strategic and immediate challenges of U.S. foreign policy during an era of transformation.
This study is designed to contribute to the current efforts to reform the United States' foreign policy and national security capabilities. It addresses contemporary problems with specific policy and structural recommendations, but also aims to teach lessons in diplomacy and strategy that apply to all times and places. The author asserts that the U.S. needs a successful long-term national strategy integrating all the instruments of statecraft to influence the world positively to restore its ability to win friends, allies, politically motivated intelligence sources, and the resultant ability to achieve peace and security.
A reprint of the historic report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, this document was submitted to the US Congress in 2003 as a first step toward reforming America's dilapidated strategic communication infrastructure. The bipartisan Advisory Group, chaired by Ambassador Edward P. Djerejian, made a series of recommendations in this report that helped re-shape US public diplomacy.
Using newly declassified archives and interviews with practitioners, Nicholas J. Cull has pieced together the story of the final decade in the life of the United States Information Agency, revealing the decisions and actions that brought the United States' apparatus for public diplomacy into disarray.