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Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
The LITA Leadership Guide from the American Library Association division charged with information technology brings together three important professional development topics -- leadership, entrepreneurship, and technology -- in one volume, uniting theory, practice, and case studies from experienced colleagues in the field. Topics include: cultivating creativity, career pivots, forecasting and planning for change, keeping tech and leadership skills ahead of the curve, and incorporating lessons and knowledge from across sectors. Additional concepts include: professional development, evaluating risk, overcoming barriers to innovation, and seeding success in your career and organization. The book will help librarians at every level of the career ladder and will supplement leadership and skill-based training workshops. Library leadership teams interested in the development of their staff as a means of improving their organizational performance will find this book to provide context for growth, training, and collaboration. This book provides big-picture concepts that affect the many stages of a librarian’s career: •“Librarian as Leader”, • “Librarian as Entrepreneur”, and •“Librarian as Technologist” and thus is suitable for staff development, discussion groups, or courses. This LITA Guide will help librarians understand how to chart their career development across these three foundational platforms, and become familiar with how peers have successfully created positive change for themselves, and their libraries, as leaders, entrepreneurs, and technologists
The essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content. Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy. Discover an effective approach to the strategic planning process Identify issues, establish a vision, clarify mandates, and implement plans Manage the process with continual learning and revising Link unique assets and abilities to better accomplish the central mission Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today.
The 21st century belongs to cities, especially those of a rapidly urbanising Africa. South Africa experienced a historic change in city government in 2016, when three major metros changed political leadership. The realities that city governments must confront range from dynamic population growth to the potential presented by breakthroughs in digital innovations. In View from City Hall Patricia de Lille and Craig Kesson scrutinise the complexities of governing a growing city, including what it means to run a modern city with a particular historical context like Cape Town and the choices that must be made for a better future.
The knowledge and innovation meant for knowledge-based economies (KBEs) are branded as green knowledge and innovation/ethical human capital, blended with the natural system as modeled by the Quintuple Helix Model of Innovation. However, due to bureaucratic challenges and myths, conventional universities produce knowledge and innovation in the sense of traditional disciplinary knowledge, which are not adequate to meet the goals of sustainable development. This book provides a model for greening a university which in turn can produce green knowledge and innovation in the mainstream knowledge production process. This model, which is based on research, can be adopted by the conventional universities in other regions. Such a process results in providing benefits to stakeholders of the university at the micro-level. At the macro-level, it blends with the other knowledge systems—namely, the natural environment of society, economic system, media-based and culture-based public and civil society, and political system—to create a sustainable knowledge economy.
This collection of primary sources, illuminated by extensive contextual analysis, provides a comprehensive and balanced survey of the evolution of global climate change policies and politics in the United States. This extensive collection of primary documents examines the history of climate science; various policy prescriptions for addressing the effects of climate change; political fault lines with respect to international efforts to address global warming; claims regarding the influence of industry groups and environmental "radicals" on climate policy and science; and the impact of climate change on other policy areas such as public health, energy, economic development, and wilderness conservation. The set includes excerpts from important scientific papers and government reports, political speeches from presidents and other influential lawmakers, perspectives from environmental activists and conservative think-tanks, editorial essays from leading media figures, provisions of major laws, and more. Together, these documents provide a broad range of perspectives, from scientific fields as well as from political and ideological standpoints that have emerged in response to the debate surrounding climate change. They offer readers a greater understanding of the arguments not only of lawmakers, activists, and scientists leading efforts to fight, mitigate, and adapt to climate change but also of those skeptical of climate change.
This book examines the role and involvement of law enforcement agencies across the spectrum of homeland security and emergency management. Contributions from expert practitioners and academics are organized around the mission areas of mitigation/protection, prevention, preparedness, response and recovery.
The wild and desolate expanses of Antarctica have been the setting for many famous exploits and misadventures: a place where every decision has life-or-death consequences. Legendary explorers such as Shackleton, Mawson and Scott continue to inspire to this day, and their faithful ships, the Endurance, Aurora and Tera Nova are vivid characters in their fateful voyages of discovery. The first and only Australian-built Antarctic flagship, Aurora Australis, and her crews have likewise secured a place in Antarctic history. This is the 30-year story of Aurora Australis and of her diverse charges - crew, technicians, scientists, explorers, writers and artists. It's the tale of a problem-plagued construction, two devastating fires, a crippling besetment in ice and a blizzard-induced grounding in Antarctica. It tells of brave rescue missions of other ships and their grateful crews, and of the heroic administering of medical help while battling life-threatening temperatures and hurricane-force winds. This is a tale of engineering brilliance, team tenacity and human resilience. It brings polar research to life and unveils stunning scientific discoveries. It transforms the Aurora Australis into a compelling character in Australia's chapter of Antarctic history and makes heroes of the men and women who have guided her through the most inhospitable seascapes on earth.
"Afghan civil society is deeply upset with disunity and detachment of Taliban groups - those who are tied to regional states agendas. This detachment has also left negative impacts on their fighting capabilities and public support. Regional states, the United States, NATO, Russia, China, Iran and Pakistan are active stakeholders who want peace on their own terms, while Taliban are not an independent entity to decide the future of Afghanistan, or outline long-term peace proposals. This has created a deep problem in finding a solution to the peace problem in Afghanistan. This book is a collection of various articles written by eminent researchers on the aspects of finding a solution to the peace prospects in troubled Afghanistan."