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This title was first published in 2001. This text explores the relationship between telecommunications strategic planning process (TSPP), the organization and the environment for developing an understanding of the idea of a national TSPP (NTSPP) in Thailand. The overall aim is to explore an understanding of an NTSPP by providing a detailed study of the strategic planning and practices of the Thai telecom regulators during the period from 1954 to 1996. It applies the strategic planning process principles to further the understanding of NTSPP in Thailand. By using the SPP framework, the study develops a theoretical TSPP framework for analyzing the underlying TSPP strategies within the national telecom regulators in Thailand. It also seeks to illustrate the limitations of the traditional strategic planning theory when applied to NTSPP. From a theoretical perspective, this book illustrates that a lack of formalization and consensus in Thailand's NTSPP is the fundamental backlog for the successful operation of its industry.
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
An indispensable reference publication for telecommunication and information-industry professionals. Each year, the IEC brings together into one unique resource the most current thinking and practical experience of industry leaders around the world on a variety of topics facing their areas of specialization. This 700+ page reference tool is a must for executives, managers, engineers, analysts, and educators in all sectors of today's changing information industry.