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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Noncommunicable diseases (NCDs) and mental health conditions have a profound impact on societies, communities and individuals around the world. Their risk factors and determinants extend beyond the traditional health sector. Addressing this complex challenge necessitates interventions that reach beyond the boundaries of public health and requires a coherent, coordinated approach across all relevant governmental sectors. Understanding, documenting and sharing how governments implement multisectoral actions are essential to overcome these challenges and identify the capacity needs for coherent and sustainable responses to NCDs and mental health. In 2019, WHO Member States requested the Director-General to provide a consolidated report to the World Health Assembly analysing approaches to multisectoral action for NCD prevention and control, including addressing social, economic and environmental determinants of health. This compendium report is the Secretariat’s response to that request and features case studies from countries across WHO’s six regions.
This volume presents an in-depth analysis of climate change problems and discusses the proliferation of renewable energy worldwide—in conjunction with such important questions as social justice and economic growth, providing an interdisciplinary approach to sustainable development. Exploring various responses to human-induced climate change, the book offers a critical reflection on climate change and clean energy and highlights the fundamental problems of international energy justice and human rights. Examining these and other climate-related issues from legal, business, political, and scientific perspectives, the volume also analyzes the impact of economic factors and policies on climate change mitigation and adaptation.
All recent books on international social work mention Africa only briefly and few engage with the broader field of development studies. This book focuses solely on the unique African context engaging with issues relating to social work and development more broadly thus enabling a deeper examination and more complex and nuanced picture to emerge. Unlike most academic works, this book highlights multiple practitioner voices, with authors or co-authors that have recently been or are currently practising social workers. As an edited book, it draws from both academic research as well as lived practice experience, supported by strong theoretical positioning and guidance in introductory chapters, drawing on African literature, wherever possible. Looking at case-studies from Lesotho, Botswana, Kenya, Zimbabwe, Ethiopia, Namibia, Uganda, Nigeria, Kenya, South Africa, Rwanda, Zambia and Tanzania and covering established areas of practice such as child protection; working with older people; working with people with disabilities; mental health; and mainstream services targeting women as well as emerging areas of developmental social work practice, such as humanitarian assistance in post-conflict situations; work with immigrants and refugees; and the training of community-based workers, this book takes a future-oriented perspective that aims to move beyond well-worn critiques to envision constructive and sustainable futures for social work and social development in Africa from a critical perspective.
This timely book explores the sustainable development goals, how well universities have been able to integrate them into their curriculum, and how universities can institutionalize the goals and sustainable development into their strategic plans and institutional culture
Meat, Milk & More: Policy Innovations to Shepherd Inclusive and Sustainable Livestock Systems in Africa highlights options for sustainably promoting growth in the livestock sector, drawing from what four African countries—Ethiopia, Mali, South Africa, and Uganda—have done successfully in terms of institutional and policy innovation as well as programmatic interventions. By adapting these lessons to countries’ specific contexts and scaling them up across the continent, African governments can meet their national and international commitments to agricultural growth and transformation.
An original contribution to our understanding of a phenomenon that is reshaping the world, this title thoroughly discusses the transformation of the energy security policy arena brought on by two dramatic developments – the increased potential availability of energy in many parts of the world on the supply side, and on the demand side increasing concerns over the harmful effects on the environment brought on by the use of fossil fuels. An in depth discussion specifically focuses on what energy security means to different countries, and examines which of those countries appear to be managing their energy/climate transitions successfully and which are having a more difficult time adapting to the new environment. Part 1 introduces the topic, covering the main themes and provides an overview of the chapters Part 2 provides a framework for policy evaluation, considering the evolving factors affecting energy security and the energy/climate policy trilemma Parts 3 to 6 discuss energy transitions in the carbon producing countries (Saudi Arabia, Canada, Iran, Russia, Mexico), in intermediate carbon/producing/consuming countries (China, United States, UK, Brazil, Argentina, South Africa), in carbon consuming countries (Germany, Japan, South Korea, Israel, India, Spain) and finally in carbon reduction countries (France, Denmark, Switzerland) Part 7 looks at attempts at regional/international cooperation Part 8 considers the prospects for the future, examining technological breakthroughs. This title builds on the theme of unfolding energy transformations driven by, but increasingly constrained by climate/environmental considerations. It is ideal for researchers and students in the areas of environmental politics and policy, climate change, and energy and climate security, as well as for academics and professionals.
This report illustrates the food loss assessment studies undertaken along the maize, sunflower and beans supply chains in Uganda in 2015-16 and 2016-17. They aimed to identify the critical loss points in the selected supply chains, the key stages at which food losses occur, why they occur, the extent and impact of food losses and the economic, social and environmental implications of the food losses. Furthermore, these studies also evaluated the feasibility of potential interventions to reduce food losses and waste.
This Handbook illustrates the diverse and complex nature of industrial hubs and shows how industrial hubs promote industrialization, economic structural transformation, and economic catch-up.