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BPP Learning Media provides comprehensive materials that highlight the areas to focus on for your exams and complement the syllabus to increase your understanding.
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
"Organizational Behavior 3e is a multidimensional product that is fully integrated with the WileyPlus learning platform, which provides comprehensive support for instructors while encouraging each student's personal and professional development. We have added exciting new content in the 3rd edition and enhanced all the pedagogical features including in-class and online learning act, self-assessments, cases for critical thinking, and integrative cases and activities that reflect the inherent interdependence of factors that explain human behavior"--
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Combining a sophisticated historical and theoretical analysis of the shipping industry with a practical explanation of all aspects of the shipping industry, this third edition is essential reading for students and professionals with an interest in this area.
Positive Behavior Management in Physical Activity Settings, Third Edition, offers creative ways to facilitate appropriate and responsible behaviors as well as to prevent and redirect disruptive behaviors.
Consists of outlines of courses, and their reading lists, available in United States universities.
The Effective Local Government Manager, 3rd Edition, reflects the rich history and modern reinvention of a profession that sprang up at the beginning of the twentieth century. What does it mean to be a local government manager in today’s world? What can a manager accomplish? What internal as well as external resources must the manager harness? What motivates the manager’s employers, colleagues, and employees? For the student contemplating a career as a manager in public service, The Effective Local Government Manager is almost obligatory reading. Many instructors have built introductory courses on local government management around The Effective Local Government Manager. For the young assistant in a city or county, or for the mid-career manager assessing new challenges, The Effective Local Government Manager offers insights on your role and how you can best serve your community. It explores the manager’s many roles and responsibilities—interacting with the community, the governing body, local government employees, and other governments. It offers the most up-to-date theory and practice of local government as well as tools of management. This book is used as a text in ICMA University's Emerging Leaders Development Program.