Download Free Strategic Extension Campaign Book in PDF and EPUB Free Download. You can read online Strategic Extension Campaign and write the review.

The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
The increase in the world population and changes in welfare have led to an enormously expanding demand for food. In the industrialized world, food surpluses rather than shortages are a problem together with adverse environmental impacts from the overuse of chemicals and excessive exploitation of agricultural land. In the developing world, food production cannot keep up with population growth and the gap between demand and supply is growing. This book explores the theme of sustainable agricultural development in the developing world, with a particular focus on crop protection. Includes chapters on the ecology of food production, on sustainable agriculture and crop protection methods, on the economics of food production and more.
This book on Improving Agricultural Extension: a Reference Manual offers a critical review and inventory-analysis of the "State of the Art" in agricultural extension theory and best practices written by internationally known agricultural extension practitioners, educators and scholars. A total of 38 authors from 15 countries contributed to the 23 chapters of this book and thus they provided broad international perspectives, covering both theory and practice, as well as micro and macro issues related to agricultural extension. It is the third edition of a classic reference manual on agricultural extension published by the Food and Agriculture Organization (FAO) of the United Nations. Aimed at agricultural extension planners, managers, trainers, educators, and field practitioners, this book could be useful in improving the quality of agricultural extension and in generating new ideas and methods for increasing further the cost-effectiveness of agricultural extension programmes. It provides many sound and practical suggestions for developing and improving the conceptual, technical, and operational methods and tools in order to strategically plan, efficently manage, and scientifically evaluate a problem-solving, demand-driven and needs-based agricultural extension programmes.
Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
The publication contains the 17 invited papers which were presented and discussed at the Expert Consultation on Sustainable Fishing Technologies and Practices held in St. John's, Newfoundland, Canada (1-6 March 1998). The papers cover four broad categories. The first section deals with the methodologies for development and assessment of the effectiveness of fishing gears. The second section deals with the review of impact assessments of fishing activities on the marine habitat. Representative examples of sustainable fishing technologies and practices are dealt with in the third part and finally the fourth and final section deals with the introduction and implementation of sustainable technologies and practices.
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.