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Publishing Your Nonfiction Book In Publish Your Nonfiction Book, successful literary agent Sharlene Martin and noted novelist and nonfiction author Anthony Flacco draw on their years of experience to provide you with an in-depth understanding of what the publishing industry is really like and how to successfully navigate it in order to ensure a long-term career. You'll learn: Techniques for writing a strong query letter that hooks agents and editors right from the start Strategies for putting together a stellar proposal package that successfully pitches you and your book Methods for creating a respectable author platform - before you start pitching your book Tips for getting an agent and building a lasting working relationship And much, much more! Plus, the authors examine actual query letters and proposals that worked, so you can see firsthand exactly what catches an agent's attention and why. Publish Your Nonfiction Book is the one-on-one agent consultation you need - but seldom get - to learn the ropes and seal the deal.
If your company needs to develop a more scientific strategic approach - one that's sophisticated and creative, yet rigorous and results-oriented - this book is for you. You've probably discovered that the old strategic approaches, including the pet concept of sustainable competitive advantage, just aren't working. Traditional companies - maybe yours? - find themselves being pushed into risky mergers and other catch-up moves to stay afloat in roiling seas. The preferable way is to set your own course by systematically creating and exploiting opportunity. That is what visionary thinkers have always done, and it's what Strategic Renaissance shows you how to do. This guide is packed with models of corporate strategies, based on revolutionary concepts drawn from science, philosophy, military and political history, and business history - strategies with surprising lessons for your organization's success. Evan M. Dudik shows you how to apply the key elements of great business strategy. You'll learn how to objectively assess business conditions (be prepared to trash most of what you know about market research!), formulate and test a resulting if-then hypothesis, and proceed with strategies that can truly change your company's direction. Here are all the tools you need to analyze your company's current strategic efforts and create new ones with greater chances to succeed.
A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track
Insights into the true history of cyber warfare, and the strategies, tactics, and cybersecurity tools that can be used to better defend yourself and your organization against cyber threat. Key FeaturesDefine and determine a cyber-defence strategy based on current and past real-life examplesUnderstand how future technologies will impact cyber warfare campaigns and societyFuture-ready yourself and your business against any cyber threatBook Description The era of cyber warfare is now upon us. What we do now and how we determine what we will do in the future is the difference between whether our businesses live or die and whether our digital self survives the digital battlefield. Cyber Warfare – Truth, Tactics, and Strategies takes you on a journey through the myriad of cyber attacks and threats that are present in a world powered by AI, big data, autonomous vehicles, drones video, and social media. Dr. Chase Cunningham uses his military background to provide you with a unique perspective on cyber security and warfare. Moving away from a reactive stance to one that is forward-looking, he aims to prepare people and organizations to better defend themselves in a world where there are no borders or perimeters. He demonstrates how the cyber landscape is growing infinitely more complex and is continuously evolving at the speed of light. The book not only covers cyber warfare, but it also looks at the political, cultural, and geographical influences that pertain to these attack methods and helps you understand the motivation and impacts that are likely in each scenario. Cyber Warfare – Truth, Tactics, and Strategies is as real-life and up-to-date as cyber can possibly be, with examples of actual attacks and defense techniques, tools. and strategies presented for you to learn how to think about defending your own systems and data. What you will learnHacking at scale – how machine learning (ML) and artificial intelligence (AI) skew the battlefieldDefending a boundaryless enterpriseUsing video and audio as weapons of influenceUncovering DeepFakes and their associated attack vectorsUsing voice augmentation for exploitationDefending when there is no perimeterResponding tactically to counter-campaign-based attacksWho this book is for This book is for any engineer, leader, or professional with either a responsibility for cyber security within their organizations, or an interest in working in this ever-growing field.
Having just emerged from a prolonged civil war and faced with the urgent tasks of establishing political stability and reinvigorating an economy in tatters, the Transitional Government of Ethiopia (1991-1995) had to set a new direction for the economic reconstruction and social rehabilitation of the warn-torn and poverty-ridden country. During the Transitional Period a spate of new policies and strategies defining the development priorities, goals and implementation instruments of the new regime led by the EPRDF was introduced. This work is a synthesis of various sectoral policies and an attempt to trace the genesis of the policies, highlight the continuities, significant departures and other salient features. Each of the reviews in this digest briefly analyses the critical elements of the policies, identifies major gaps in the conceptualisation of the policy as well as the achievements registered and the challenges encountered in its implementation. The authors also try to identify the outstanding issues to be addressed by policymakers and suggest remedies. The policy reviews have been grouped into three parts and presented under social, economic and governance sectors.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Modern Strategy explains how strategic reasoning makes sense of the great complexity of war on land, at sea, in the air, in space and even cyberspace.
The world was standing at the crossroads in 2015 as globalization propelled human beings into an increasingly integrated community of common destiny. In the meantime, the world witnessed the strategic competition among major powers. This annual publication offers views, opinions and predictions on global political and security issues, and China's strategic choices by Chinese scholars. It covers almost all the significant issues that took place in the international security arena in 2015. Besides the relations among major powers, it studies the international community's fight against Islamic State (IS), the strategic situation in the Korean Peninsula, political situation in Myanmar, the Joint Comprehensive Plan of Action on the Iranian nuclear issue, free navigation in the South China Sea, China's Belt and Road Initiative and its grand diplomacy.This book argues that the strategic competition among major powers is heightening, and smaller countries as well as extremist forces like the IS are seeking strategic space by taking advantage of the conflicts among major powers. The book concludes that to address this major historic challenge in international politics, it is essential that some major powers drop the hostile stance towards each other and enhance partnership to foster international cooperation.
When Strategies of Containment was first published, the Soviet Union was still a superpower, Ronald Reagan was president of the United States, and the Berlin Wall was still standing. This updated edition of Gaddis' classic carries the history of containment through the end of the Cold War. Beginning with Franklin D. Roosevelt's postwar plans, Gaddis provides a thorough critical analysis of George F. Kennan's original strategy of containment, NSC-68, The Eisenhower-Dulles "New Look," the Kennedy-Johnson "flexible response" strategy, the Nixon-Kissinger strategy of detente, and now a comprehensive assessment of how Reagan - and Gorbechev - completed the process of containment, thereby bringing the Cold War to an end. He concludes, provocatively, that Reagan more effectively than any other Cold War president drew upon the strengths of both approaches while avoiding their weaknesses. A must-read for anyone interested in Cold War history, grand strategy, and the origins of the post-Cold War world.