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Marc Jungblut extends existing knowledge on the role of strategic communication in conflict news by examining four violent conflicts. He relies on an automated content analysis of texts by 52 strategic communicators, such as politicians, NGOs, social movements, as well as on the international news coverage in 17 media outlets. By analyzing over 80,000 texts in seven languages, the book demonstrates that media visibility is almost exclusively granted based on ethnocentrism and elite status. The journalistic framing of conflict events, however, is much more context-dependent and shows a higher degree of independence from elite voices and strategic communication in general.
This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, and across different types of domestic, international and transnational media. In so doing, it explores the roles of public communication through traditional media, social media, strategic communication, and public relations in informing and involving national and international actors in conflict prevention, resolution and peace-keeping. It provides a key point of reference for creative, innovative, and state-of-the-art empirical research on media and armed conflict.
The attempts to evict Palestinian residents of Sheikh Jarrah in May 2021 caught the attention of the world. While this small Palestinian neighbourhood in East Jerusalem had long been central to the Israel-Palestinian conflict, the planned expulsions pushed the situation back into the spotlight. This book discusses the complexity of the media war that took place at the same time. Across 20 chapters, it compares Israeli, Western, Palestinian and Arab media to understand how different narratives were discussed, supported and challenged. In particular, the book captures how social media became a site of online activism and alternative war narratives. The volume is unique in focusing on a specific event from many different perspectives and with material from different countries and media platforms. Case studies include the Spanish press; the African press; the BBC; Al-Jazeera English; TRT World Television; and digital media such as TikTok and Facebook, as well as the impact of social media activism. In doing so, the book also comments on the extent that citizen journalists challenge the propaganda war.
This is the first book to examine in detail the roles that the news media can play in an ongoing peace process. Gadi Wolfsfeld explains how the press's role in such processes varies over time and political circumstance. He examines three major cases: the Oslo peace process between Israel and the Palestinians; the peace process between Israel and Jordan; and the process surrounding the Good Friday Agreement in Northern Ireland. Wolfsfeld's central argument is that there is a fundamental contradiction between news values and the nature of a peace process. This often leads the media to play a destructive role in attempts to make peace, but variations in the political and media environment affect significantly exactly how the media behave. Wolfsfeld shows how the media played a mainly destructive role in the Oslo peace process, but were more constructive during the Israel-Jordan process and in Northern Ireland.
Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
This edited collection brings together critical and up-to-date assessments of how mainstream American and British media cover their respective foreign policies, paying special attention to ‘official enemies’. In the age of the internet and social media, the reporting and commentary on world events by mainstream Western media remains tightly bound by the way in which Western governments promote their framing. This book explores the extent to which historical and recent Western media coverage has reflected and continues to reflect the foreign policies of the United States and the United Kingdom towards ten non-Western countries: Afghanistan, China, Cuba, Haiti, Iran, Palestine, Russia, Serbia, Syria, and Vietnam. Chapters analyse media coverage before, during and after war and geo-political and economic conflicts. Drawing from diverse perspectives and methods, including historical analysis, content analysis, critical discourse analysis, and critical linguistics, Journalism and Foreign Policy offers original insight into the Western media’s representation of important global events and developments, as well as the key scholarly issues of propaganda and digital media, across a wide range of recent coverage. This volume is key reading for academics and students in the areas of foreign policy and international politics, international communication, media content analysis, and journalism.
This book explores Israel’s relations with its friends and foes, in the present and the past, by looking into news media outlets and their effect. There are several international political players involved in Israel’s tough neighborhood of the Middle East, and some of them are portrayed in this book through the dimension of media coverage. Along with this, the volume highlights some of Israel’s leading challenges in the sphere of international relations and public diplomacy. Hence, it integrates research in various topics—international relations, politics, media and Israel studies. With Israel at its center, the book brings together insights drawn from a wide range of scholarly inquiries into current global issues. Thus, a large scope and a uniquely wide perspective is established, enabling researchers to rely on this work. The book is bound to be of interest to specialists and to both advanced and undergraduate students in the field of Israel studies, Middle Eastern studies, scholars of international relations, and researchers of specific countries. However, though academic in nature, this book is also suitable for readers of popular social science who are interested in media and communication, Israel, or in the fascinating sociological forces that influence the regional geopolitics of the Middle East.
The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.