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From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0
Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself. If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you. The book includes: Introduction First principles Part 1: How to Make Money with Books 1.1 Your publishing options and how the industry has changed 1.2 Your book is a valuable intellectual property asset 1.3 Traditional publishing 1.4 Self-publishing or becoming an indie author 1.5 Write more books 1.6 Write books that people want to buy 1.7 Publish in multiple formats 1.8 Publish globally 1.9 Sell direct to your audience 1.10 Market your books Part 2: How to Make Money with your Writing in Other Ways 2.1 Your author ecosystem 2.2 Affiliate income 2.3 Crowdfunding, patronage and subscription 2.4 Professional speaking, teaching, performing, and live events 2.5 Online courses, webinars, events, and membership sites 2.6 Advertising and sponsorship 2.7 Physical products and merchandise 2.8 Freelance writing and ghostwriting 2.9 Consulting or coaching 2.10 Author services 2.11 Other ways to make money with your writing The transition to making a living with your writing If you want to make a living with your writing, download a sample or buy now!
This book guides you through the entire process of getting your first book self-published, whether it’s a low-content book or something lengthier. It gives you the knowledge you need to: research keywords and competitors write and format a manuscript find editors and illustrators feel confident with copyright select a publishing platform upload your manuscript to a platform design a cover obtain ISBNs set pricing source reviews make use of artificial intelligence market your book The author has worked in the publishing sector for over a decade, half of which was spent working in traditional publishing houses, including at one of the U.K.’s largest publishers. Based on her first self-publishing experience, which was very different to the experience of “traditional” publishing, she decided to turn her notes from that into this book. The aim is that others can learn not only how to publish their own work but also how to create strategies that will help sell more copies.
Can you have a fulfilling creative life AND make money? Not only that. Those two are inseparable. Creativity and business are two ends of the same stick. Only if a business is creative and if art is profitable, can you live a truly fulfilled artistic life. To walk this balance, you must face misconceptions and establish creative daily practices that together will get you where you want to be: serving your tribe, expressing your unique creativity, and making a good income. • Part 1 unveils why many artists are depressed, stressed out, and struggle to make ends meet, and offers a solution—a radical change of both your mind AND your day. • Part 2 dives deep into creativity, teaching you how to find your sweet spot, narrow down your passion and establish a daily practice by tricking your brain. • In Part 3, you’ll learn the two ways of how to merge creativity with business, make it part of your daily practice and write a creative business plan. • Part 4 shows the three pillars your creative business absolutely needs to make it in the long-term. Each section contains examples from my own experiences and examples from well-known artists and creatives, challenging you to throw misconceptions overboard and accept the call to an adventurous and rewarding creative life. I’m Diana Wink and I’m a full-time author, filmmaker, photographer and blogger. In this book, I’ll guide you through the questions, uncertainties and problems I had to face over the years and saw other creatives face, and offer you solutions that are long-lasting and profound. Solutions that work and will take your artistic life to the next level.
Do you want to increase your overall sales and visibility on Kobo? Are you having trouble gaining any traction or growing your reader base outside the Kindle store? Wouldn't it be empowering not to be dependent upon a single retailer for the majority of your eBook income? If you want to tap into the mind behind the creation of Kobo's world-class self-publishing platform, Kobo Writing Life, to understand both the basics and some of the complexities of the platform, then look no further. Mark Leslie Lefebvre was the Director of Self-Publishing and Author Relations at Kobo for six years. Kobo Writing Life was born out of his own desire as an author to establish an author-centric free publishing platform. Drawing upon insights from his years at Kobo as well as his previous two decades of bookselling, writing and publishing experience, Lefebvre shares the challenges, quirks and tricks that are important for helping you leverage Kobo's strengths to your advantage. In this book you will learn: How to navigate the Kobo Writing Life dashboard as well as Kobo itselfStrategies optimize your metadata to increase both sales and visibilityThe importance of leveraging Kobo preorders by understanding how they workWays to maximize your margin and global earnings per unit saleProven price optimization techniques that the most successful authors useHow to increase your chance of promotional sales direct at Kobo . . . and more . . . Killing It On Kobo is an in-depth, heart-felt and eye-opening series of insights collected in a single volume to give you full access to information and proven strategies that you can use to maximize your own sales and ultimate success selling through Kobo.
Publish like a pro and start building your audience today with the most comprehensive guide on the market. Packed with practical, actionable advice, this brand new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and finding readers. · Boost your writing career with marketing strategies that are proven to sell more books. · Get expert tips on platform building, blogging and social media. · Discover which approaches are best for selling fiction vs. non-fiction. · Implement powerful ways to make your ebooks more discoverable. · Increase your visibility by optimizing keywords and categories. · Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters...