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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.
"Is God listening? "Can he be trusted?" In this book, Yancey tackles the questions caused by a God who doesn't always do what we think he's supposed to do.
The new generation of workers needs a new workplace manual designed to explain the particular norms, boundaries, and expectations of the contemporary office environment and help them navigate the cutthroat reality of a cubicled 9 to 5. Enter Stop Tweeting Boring Sh*t, a handbook of vintage-style public service announcements addressing modern office issues, including such gems as: "If you don't have something nice to say, e-mail it," "If it doesn't have a meeting invite, it didn't happen," and "Nothing good comes from hitting 'reply all.'" With plenty of revealing (and real) workplace statistics peppered throughout, this colorful guide offers just the motivation young people need to hunker down and get to work.
When Lillian Daniel apologized to a total stranger for every bad thing that had ever been said or done in the name of Christianity, he was surprised that she was responsible for all that. "The Inquisition? Don't even raise it, I'm way ahead of you. I was mad about it before you even heard of it, that's how open-minded I am. Salem witch trials? I know! So embarrassing. Can I hang out with you anyway? You're too kind." "Religion is responsible for all the wars in history," they would say, and I'd respond, "You're so right. Don't forget imperialism, capitalism, and racism. Religion invented those problems too. You can tell that because religious people can be found at all their meetings." In this book, Daniel argues that it's time for Christians to stop apologizing and realize that how we talk about Christian community matters. With disarming candor laced with just the right amount of humor, Daniel urges open-minded Christians to explore ways to talk about their faith journeys that are reasonable, rigorous, and real. After the publication of the much talked about When Spiritual But Not Religious Is Not Enough: Seeing God In Surprising Places, Even the Church, Lillian Daniel heard from many SBNRs as well as practicing Christians. It was the Christians who scolded her for her forthright, unapologetic stand as one who believes that religious community matters. The Christians ranted that Christians, by definition, tend to be judgmental, condemning hypocrites, which is why people hate them. By saying religion matters, she was judging those who disagree, they said, proving the stereotype of Christians. Better to acknowledge all that's wrong with Christianity and its history, then apologize. In this book, Daniel shows why it matters how we talk about Christian community while urging open-minded Christians to learn better ways to talk about their faith.
With eloquence, candor, and simplicity, a celebrated author tells the story of his father's alcohol abuse and suicide and traces the influence of this secret on his life as a son, father, husband, minister, and writer.
Defending Albion is the first published study of Britain's response to the threat of invasion from across the North Sea in the first two decades of the Twentieth Century. It examines the emergency schemes designed to confront an enemy landing and the problems associated with raising and maintaining the often derided Territorial Force. It also explores the long-neglected military and political difficulties posed by the spontaneous and largely unwanted appearance of the 'Dad's Army' of the Great War, the Volunteer Force.
A woman on a trip to Florida falls in love with the captain of the pirates who capture her. This is the first story that develops Fitzgerald's recurrent plot idea of a heroine won by her lover's performance of an extraordinary deed.
A selection of the best short work by France's greatest living nonfiction writer A New York Times Notable Books of 2020 No one writes nonfiction like Emmanuel Carrère. Although he takes cues from such literary heroes as Truman Capote and Janet Malcolm, Carrère has, over the course of his career, reinvented the form in a search for truth in all its guises. Dispensing with the rules of genre, he takes what he needs from every available form or discipline—be it theology, historiography, fiction, reportage, or memoir—and fuses it under the pressure of an inimitable combination of passion, curiosity, intellect, and wit. With an oeuvre unique in world literature for its blend of empathy and playfulness, Carrère stands as one of our most distinctive and important literary voices. 97,196 Words introduces Carrère’s shorter works to an English-language audience. Featuring more than thirty extraordinary essays written over an illustrious twenty-five-year period of Carrère’s creative life, this collection shows an exceptional mind at work. Spanning continents, histories, and personal relationships, and treating everything from American heroin addicts to the writing of In Cold Blood, from the philosophy of Philip K. Dick to a single haunting sentence in a minor story by H. P. Lovecraft, from Carrère’s own botched interview with Catherine Deneuve to the week he spent following the future French president Emmanuel Macron, 97,196 Words considers the divides between truth, reality, and our shared humanity as it explores remarkable events and eccentric lives, including Carrère’s own.
Devin Chase, a writer by trade sits in his apartment in New York unaware that his fiance is the first victim of a worldwide pandemic called, The Death. Upon learning of his fiance's condition he sets out to find her. Unprepared and unsuccessful he barely survives the initial days and takes refuge in a secluded barn in the Midwest. After six months he emerges from his self imposed quarantine to find that over 90% of the world's population is dead. Even though he had lacked the formal knowledge or skills of survival he manages to adapt as he goes. As he travels the barren wasteland, he discovers the world he knew is gone. It has been replaced with a savage and brutal world where the only rule is 'kill or be killed'. A thousand miles away, Lori Roberts, a mother of two, wife and successful business woman must tackle the harsh realities The Death has imposed. Within weeks of the outbreak, her family is quarantined at a FEMA camp. At first they believe the camp is their sanctuary, but soon discover something entirely different and sinister is happening to the survivors. Two people, two survivors but one ultimate outcome. They survived The Death but will they survive what the world has become.
This Odd and Wondrous Calling offers something different from most books available on ministry. Two people still pastoring reflect honestly here on both the joys and the challenges of their vocation. / Anecdotal and extremely readable, the book covers a diversity of subjects revealing the incredible variety of a pastor’s day. The chapters move from comedy to pathos, story to theology, Scripture to contemporary culture. This Odd and Wondrous Calling is both serious and fun and is ideal for those who are considering the ministry or who want a better understanding of their own minister’s life.