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You are surrounded by stickiness. With every step you take, air molecules cling to you and slow you down; the effect is harder to ignore in water. When you hit the road, whether powered by pedal or engine, you rely on grip to keep you safe. The Post-it note and glue in your desk drawer. The non-stick pan on your stove. The fingerprints linked to your identity. The rumbling of the Earth deep beneath your feet, and the ice that transforms waterways each winter. All of these things are controlled by tiny forces that operate on and between surfaces, with friction playing the leading role. In Sticky, Laurie Winkless explores some of the ways that friction shapes both the manufactured and natural worlds, and describes how our understanding of surface science has given us an ability to manipulate stickiness, down to the level of a single atom. But this apparent success doesn't tell the whole story. Each time humanity has pushed the boundaries of science and engineering, we've discovered that friction still has a few surprises up its sleeve. So do we really understand this force? Can we say with certainty that we know how a gecko climbs, what's behind our sense of touch, or why golf balls, boats and aircraft move as they do? Join Laurie as she seeks out the answers from experts scattered across the globe, uncovering a stack of scientific mysteries along the way.
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
This book features a frog with silly googly eyes and a long sticky-stretchy tongue. Out comes frog's long tongue and slurp ... another critter is gone! The hilarious read-aloud story features bright, humorous illustrations--and you won't believe the surprise ending.
This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.
Sticky Faith delivers positive and practical ideas to nurture within your kids a living, loving faith that lasts a lifetime. Research indicates that almost half of high school seniors drift from their faith after graduation. Struck by this staggering statistic, and recognizing its ramifications, the Fuller Youth Institute (FYI) conducted the "College Transition Project" in an effort to identify the relationships and best practices that can set young people on a trajectory of lifelong faith and service. This easy-to-read guide presents both a compelling rationale and a powerful strategy to show parents how to actively encourage their children’s spiritual growth so that it will stick with them into adulthood and empower them to develop a living, lasting faith. Written by Fuller Youth Institute Executive Director Dr. Kara E. Powell and youth expert Chap Clark--authors known for the integrity of their research and the intensity of their passion for young people--Sticky Faith is geared to spark a movement that empowers adults to develop robust and long-term faith in kids of all ages. Further engage your family and church with the Sticky Faith Guide for Your Family, Sticky Faith curriculum, and Sticky Faith youth worker edition. Sticky Faith is also available in Spanish, Cómo criar jóvenes de fe sólida.
A totally new idea in sticker books, combining the joy of learning with the joy of stickers. It’s an innovative, kid-friendly approach to beloved topics for ages 6 and up, featuring a cutting-edge sticker sheet design that allows for text and color images to appear underneath the sticker. Here’s how it works: Read a question, then peel off the corresponding sticker to reveal the answer underneath. The fun doesn’t stop there—place the sticker on the facing activity page to create a book of facts and images that can be enjoyed again and again. Once all the stickers are peeled, kids are left with a beautifully designed, information-rich book full of diagrams, facts, and personalized pages to read again and again. In Sticky Facts: Animals, with its pygmy marmosets and the deadly black mamba, meerkats, orangutans, and the giant squid (with eyes as big as a soccer ball!), here are some of the most fascinating animals in the world—tundra to savanna to rain forest to the desert—along with a new world of information.
A young monk keeps getting in trouble with the head of the monastery who thinks the boy can't do anything right. Finally, the young boy decides to turn the tables with the help of a red rooster and a little bit of a sticky snack called mieng. What happens next has become the stuff of legend for hundreds of years! This is the hilarious tale of cleverness and ingenuity for children ages four and up.
Sticky children playfully spread their stickiness around until bathtime changes everything.