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It's not often that a fresh approach to a sales career hits the market, but that's exactly what Stealth Sales Secrets offers. Written specifically for women, this book lays out a smart and sassy approach to sales that shows women how to earn what they're worth in their sales career. Follow Lori MacGregor Cornetta's sales career path as she bursts through boundaries and breaks the glass ceiling to earn a six-figure income that was once reserved for her male counterparts. Now, other women can do the same. Using Lori's "stealth" modes in all components of the sales cycle, you'll learn the attitudes and actions that will help you get the sales job of your dreams and become a high-earner and high-achiever in that position. With her never-settle-for-less drive, Lori guides you to reach high for want you want in
Even in the age of social media, email is still the most powerful selling tool on the internet. In this exciting and easy to read new book, top copywriter and email specialist Conor Kelly pulls back the curtains to reveal his simple system for quickly writing emails that sell your product or service, without using salesy language or hype. If you follow what Conor teaches here, your customers will love hearing from you by email...and buying from you!
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
The story behind the technology that revolutionized both aeronautics, and the course of history On a moonless night in January 1991, a dozen airplanes appeared in the skies over Baghdad. Or, rather, didn't appear. They arrived in the dark, their black outlines cloaking them from sight. More importantly, their odd, angular shapes, which made them look like flying origami, rendered them undetectable to Iraq's formidable air defenses. Stealth technology, developed during the decades before Desert Storm, had arrived. To American planners and strategists at the outset of the Cold War, this seemingly ultimate way to gain ascendance over the USSR was only a question. What if the United States could defend its airspace while at the same time send a plane through Soviet skies undetected? A craft with such capacity would have to be essentially invisible to radar - an apparently miraculous feat of physics and engineering. In Stealth, Peter Westwick unveils the process by which the impossible was achieved. At heart, Stealth is a tale of two aerospace companies, Lockheed and Northrop, and their fierce competition - with each other and with themselves - to obtain what was estimated one of the largest procurement contracts in history. Westwick's book fully explores the individual and collective ingenuity and determination required to make these planes and in the process provides a fresh view of the period leading up to the end of the Soviet Union. Taking into account the role of technology, as well as the art and science of physics and engineering, Westwick offers an engaging narrative, one that immerses readers in the race to produce a weapon that some thought might save the world, and which certainly changed it.
In The Secret Handshake, top corporate consultant and USC management professor Kathleen Reardon explores and reveals the hidden rules on the ins and outs of corporate politics that you won’t find outlined in any employee handbook. Based on hundreds of candid interviews with executives at Fortune 500 companies who have achieved their goals and joined the inner circle, The Secret Handshake lays bare the unstated conventions that govern and shape corporate hierarchies. Taking readers inside boardrooms to learn firsthand how the top decision-makers view and assess the employees under them, it offers invaluable advice on such career-building tactics and skills as getting noticed, networking, persuading others, knowing which battles to fight, and mastering the art of the quid pro quo. For all those who aspire to be part of the decision-making body of their organization, The Secret Handshake is the ultimate intelligence report on whom to trust and whom to watch out for, how to manage the inevitable conflicts that will arise, and how to read between the corporate lines.
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
It’s the great untold story of the war on terror. Taking advantage of gaping holes in America’s defenses, terrorist organizations and enemy nations like Communist China, North Korea, Russia, and Cuba—not to mention some so-called friends—are infiltrating the U.S. government to steal our most vital secrets and use them against us. And most astonishing of all, our leaders are letting it happen. In the explosive new book Enemies, acclaimed investigative reporter Bill Gertz uncovers the truth about this grave threat to our national security and America’s harrowing failures to address the danger. Gertz’s unrivaled access to the U.S. intelligence and defense communities allows him to tell the whole shocking story, based on previously unpublished classified documents and dozens of exclusive interviews with senior government and intelligence officials. He takes us deep inside the dark world of intelligence and counterintelligence—a world filled with lies and betrayal, spies sleeping with enemy spies, and moles burrowing within the FBI, the CIA, the Pentagon, and even the White House. Enemies stunningly reveals: • The untold story of one of the most damaging enemy spy penetrations in U.S. history—and how the FBI bungled the investigation • How Communist China’s intelligence and influence operations may have reached the highest levels of the U.S. government • Why Russia has as many spies in America today as it did at the height of the Cold War • How al-Qaeda and other terrorist groups use official identification, uniforms, and vehicles to infiltrate secure areas and carry out attacks • How some thirty-five terrorist groups are targeting the United States through espionage • A startling account of the many enemy spies the U.S. has let get away • How a Cuban mole operated high up in the Pentagon for sixteen years • The gross ineptness that led U.S. officials to hound an innocent man while the real mole operated right under their noses • Why aggressive counterintelligence represents the only real defense against terrorists and enemy spies—and why the U.S. intelligence bureaucracy resists it Delivering the kind of shocking new information that led Washington Monthly magazine to declare him “legendary among national security reporters,” Bill Gertz opens our eyes as never before to deadly threats and counterintelligence failures that place every American at risk. America’s enemies, including terrorist organizations, are stealing our most vital secrets to use against us—and the U.S. government makes it shockingly easy for them to do so. Filled with headline-making revelations from acclaimed reporter Bill Gertz, Enemies reveals the frightening untold story of the War on Terror. Also available as an eBook
The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. In this book you'll learn: The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year How LINGO as a marketing strategy makes competition almost irrelevant How pricing can attract, not deter, your ideal customer How to develop a brand image that magnetizes your ideal customer and filters out the rest With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.