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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
This collection of articles is the first attempt by academics and professional writers to delve into the world of content management systems. The knowledge economy's greatest asset and primary problem is information management: finding it, validating it, re-purposing it, keeping it current, and keeping it safe. In the last few years content management software has become as common as word-processing software was five years ago. But unlike word processors, which are designed for single authorization and local storage, content management systems are designed to accommodate large-scale information production, with many authors providing many different pieces of information kept in a web-accessible database, any piece of which might find its way into electronic documents that the author doesn't even know exist. These software systems are complex, to say the least, and their impact on the field of writing will be immense.