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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.
The founder of the Subway sandwich shop franchise draws on his own experience to present fifteen important steps to becoming a successful entrepreneur, offering helpful advice and key business strategies.
Start your business journey with "Dream Big, Start Small." This easy-to-follow guide helps you turn your big ideas into successful ventures. Learn how to set goals, find your market, build a solid foundation, and grow your business step by step. Packed with real-life stories and practical tips, this book is perfect for anyone ready to make their entrepreneurial dreams come true. Begin your adventure today and achieve lasting success.
This manual: Think Big but Start Small will teach you how to develop an idea into an opportunity and assemble the resources to create a successful plan for your business. Successful entrepreneur and author Chris Murphy has started sixteen corporations, and has years of start-up experience through working with students and other small business owners. Murphy highlights one simple principle: you don't have to spend a lot of money to create your own business. By providing a practical, no-nonsense approach, he thoroughly explains each step in the process. Murphy not only shares important statistics and examples, but also shows you how to choose a business that matches your long-range objectives. He will help you decide: What business is right for you Whether to buy an existing business or franchise How to research and understand your market The best way to get to know your customer How to write a business plan If you have the motivation and passion to start your own business in our new global, high-tech economy, then this book will be a valuable guide in getting your business started for the least possible investment.