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'The perfect concise guide to creating your own company from scratch: brilliant' Graham RichardsThe Seven Stages to Launch You to SuccessThere is much to consider when starting a business. Knowing what to do first, whether you have a concept that works for you, what resources to access and how to get started can be overwhelming and seemingly-complicated.Start-Up Wise is a comprehensive, all-in-one-place guide providing everything you need to know for your journey, outlining seven key steps on how to start, manage and develop your business:Generating, developing and confirming your business ideas Correct legal structure and brand identity Realistic business plan Financial and tax obligations Funding options Cost and time-effective business systems Building and growing your business for the future It is important to understand why you are starting a business and then to focus on ideas and steps that will build your ideal growing and successful business. Start-Up Wise has compiled all of the key information in one guide to help you achieve this.Jonathan Reuvid is a former economist for French oil company Total and later Director of European Operations of the manufacturing subsidiaries of a Fortune 500 multinational before engaging in joint ventures and start-ups in China. He is an experienced business writer having authored and edited over 80 business books.
Designing Coffee Shops and Cafés for Community brings together research, theory, and practical applications for designing coffee shops and cafes as places to enhance community connections. As people search for meaning and connection in their lives, they often seek out places that root them in their community. Designers are responsible for creating these spaces, and to do so well, they need to understand the physical and social attributes that make such spaces successful. Addressing societal trends, environment and behavior theories, place attachment, branding, authenticity, location, layout, and ambiance, the book provides guidelines to help designers and operators create more welcoming third places—places that are not home, not work, but those where we can relax in the company of others. It includes eight case studies by authors from threecountries that ground the theories in real-life third places. Its practical design guidelines cover location, accessibility, seating, lighting, sound, and more. Written for students, academics, and designers, this book discusses the value of coffee shops and cafés and guides readers through the ways to create places of belonging that bring people together.
How many self-help books are written by authors whose biggest success is selling self-help books? Three Simple Steps is different. Despite stock market crashes, dot-com busts, and the specter of recession, the author started a virtual company from home, using a few thousand dollars of his savings. A few years later, without ever hiring an employee or leaving his home office, he sold it for more than $100 million. As the economy slipped into another free fall, he did this again with a company in a different field. He accomplished this through no particular genius. Rather, he studied the habits of the many successful men and women who preceded him, and developed three simple rules that, if followed diligently, virtually ensure success. Using them first to escape poverty, then to achieve a life of adventures, he finally turned them toward financial independence. Written in a straightforward and no-nonsense style, Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity and achievement. While building on the wisdom of great thinkers and accomplished individuals from East and West, Three Simple Steps isn't a new age text or guide to esoteric fulfillment. Rather, it's a practical guide to real-life achievement by a pragmatic businessman who attributes his incredible successes to these very simple ideas. Three Simple Steps is a must-read guide for everyone who wants to achieve more, live better and be happier.
Are you a student thinking about the next steps in your career or study? Are you taking an employability module at university or are you just keen to learn more about how to get the job you want? If you answered yes to any of the above, then this book is for you! Clear, focused and strategic it is written as a series of FAQs and builds upon real student experiences. Designed to help the modern student it offers pragmatic, jargon-free advice which will help you to move forward into a successful job application or career change. Key features of the book include: Advice from current students, graduates and employers Exercises designed to provide a ‘quick fix’ when faced with challenges Checklists enabling you to record progress as you move through sections or tasks Practical steps you can take to sustain momentum as you move through your studies. This is an ideal guide to making the most of your skills, beating the competition and getting your ideal job! The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!
The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger "Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com "Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The digitization of factories promises great potential benefits. The implementation of the various technologies for the smart factory is extremely complex, requires new competencies and necessitates significant investments. The question is: How can an industrial company successfully manage this transformation? For this purpose, more than 500 published use cases were screened. These could be categorized into 44 relevant use cases, which we describe in detail in the book. Our research has also shown that strategy and goal orientation must be at the core of the change. Furthermore, the combination of employee knowledge and use of technology is central to success. This led to the creation of our smart factory implementation approach. In various research and consulting projects we were able to apply this process and realize successful implementations in different companies. This 7-step process starts with the selection of promising use cases, followed by a prioritization step, adaptation to the company-specific context and a detailing of the information needs for the different management levels. Stringent project management helps the user achieve positive results that can then be rolled out on a global scale. This process is not only applicable to the "actual factory" but can also be used to design smart services for the factory of tomorrow. Content Smart factory definition and characterization · The smart factory navigator · The smart factory framework · Description of the 44 use cases for the smart factory · Technology mapping in relation to the 44 use cases · Smart factory implementation process · Smart services for the smart factory
"Fueled by consumers' increasing preference in small-label operations, the craft alcohol industry is growing rapidly. The experts at Entrepreneur have teamed with Corie Brown of Zester Daily, an award-winning website for food/beverage enthusiasts, to bring readers a step-by-step guide to starting their own brand of high-end beers and spirits"--
Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.
How do busy people become successful? Insight Publishing is pleased to present Del Suggs, Dr. Ken Blanchard & Dr. Deepak Chopra in an exceptional compilation of resourceful people who will tell you how they learned how to be successful. They will share with you their secrets and reveal some remarkable insights on how to set goals in life and how to accomplish those goals. Roadmap to Success is a mini-seminar on how to plan for your success. The successful people in this book have the experience that will help you find what you need to create your road map to success. These perceptive businesspeople are fascinating as they unfold their own personal road maps and tell of their various success journeys. It's not often that you can access such a large quantity of quality information that will either get you started or help you get further along on your road to success. This book is an investment in your future--your successful future!