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Hugo Münsterberg's The Photoplay (1916) is one of the first and most important early works of film theory. Münsterberg's work on the emerging art of cinema remains a key document for film scholars, but it has long been out of print. In this new edition, Allan Langdale provides a critical introduction to the seminal text and collects numerous hard-to-find writings on film by Münsterberg.
As the leading fan magazine in the postwar era, Photoplay constructed female stars as social types who embodied a romantic and leisured California lifestyle. Addressing working- and lower-middle-class readers who were prospering in the first mass consumption society, the magazine published not only publicity stories but also beauty secrets, fashion layouts, interior design tips, recipes, advice columns, and vacation guides. Postwar femininity was constructed in terms of access to commodities in suburban houses as the site of family togetherness. As the decade progressed, however, changing social mores regarding female identity and behavior eroded the relationship between idolized stars and worshipful fans. When the magazine adopted tabloid conventions to report sex scandals like the Debbie-Eddie-Liz affair, stars were demystified and fans became scandalmongers. But the construction of female identity based on goods and performance that resulted in unstable, fragmented selves remains a legacy evident in postmodern culture today.
Wondrous and wacky photographs paired with quirky, clever prompts make PhotoPlay! a delightful invitation to imaginative exploration! Design an upside-down world, a passing parade, and an underwater garden. Draw a tasty birthday cake for Bob, a pet for Grace, and Ravi's imaginary friend. This offbeat photo-based doodle book invites creative minds of all ages to draw outside the lens.