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For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
There is one weapon in the galaxy more powerful than all others. Nothing is more coveted or feared, loved or hated. To dare possess it makes you a fool or madman...or, just possibly, the right man! Now a mysterious encounter with an old stranger is about to leave Ken Connell as the latest to wield the power of the Star Brand! With this incredible tattoo comes staggering abilities: flight, strength, near-invulnerability and the explosive force of an atom bomb. COLLECTING: STAR BRAND 1-10, ANNUAL 1; SPITFIRE AND THE TROUBLESHOOTERS 5
There is one weapon in the galaxy more powerful than all others. Nothing is more coveted or feared, loved or hated. To dare possess it makes you a fool or madman...or, just possibly, the right man! Now a mysterious encounter with an old stranger is about to leave Ken Connell as the latest to wield the power of the Star Brand! With this incredible tattoo comes staggering abilities: flight, strength, near-invulnerability and the explosive force of an atom bomb. COLLECTING: STAR BRAND 1-10, ANNUAL 1; SPITFIRE AND THE TROUBLESHOOTERS 5.
Ken Connell wields the awesome power of the Star Brand! But will he be remembered as the New Universe's greatest hero, or its most terrible threat? Ken gets a whole new look, but when he goes public with his uncanny abilities, the consequences are far beyond anything he ever expected! The mysterious old man returns, the true nature of the White Event is revealed and Ken's son is born! But when he tries to rid himself of the Star Brand, it's goodbye Pittsburgh! You will not believe who takes on comics' finest tattoo. COLLECTING: STAR BRAND #11-19, THE PITT #1, UNTOLD TALES OF THE NEW UNIVERSE: STAR BRAND #1.
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
The Marvel Universe is shaken by the discovery that the liberty's most dedicated defender, Steve Rogers, Captain America, is actually the leader of Hydra! As Steve seeks to bring peace to the planet - by any means necessary - the world's heroes are faced with two choices: stand and fight or fall in line. COLLECTING: SECRET EMPIRE: BRAVE NEW WORLD 1-5
The highly collectible world of lost universes gets a brand-new specially focused edition of The Overstreet Comic Book Price Guide that also serves as a Photo-Journal of all the books listed. From in-depth looks at the original Milestone and Valiant to Tower's T.H.U.N.D.E.R. Agents and Charlton's superheroes, and from Topp's Kirbyverse and the MLJ/Archie heroes to Malibu's Ultraverse and Marvel's New Universe, this full-color book dives deep into Atlas-Seaboard, Comics Greatest World, Continuity, Defiant, Future Comics, Triumphant and more. Not only is packed with images and prices, but it also includes creator and collector interviews and insights.
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
The bestselling author and star of ABC’s Shark Tank reveals how to master the three prongs of influence: reputation, negotiation, and relationships. Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. And that means mastering • Influence—make an impression: Develop a reputation that highlights what you stand for. • Negotiation—make a deal: Hone a win-win negotiating style. • Relationships—make a connection last: Nurture those connections you make along the way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost “in the tank,” to his secrets for building long-lasting—and profitable—relationships with founders and brands. Throughout the book, some of the world’s most successful personalities reveal how they shifted their power in meaningful ways: Kris Jenner on determining your value: “You don’t have to go ask somebody else for permission. You have the power to be able to stick to your guns and demand your worth.” Mark Cuban on finding and understanding your why: “Time is the one asset we don’t own, we can’t buy, and we can never get back.” Pitbull on tapping into your inner power: “A lot of people feel that to be powerful is to exude strength. I think it’s the total opposite. To be powerful is to be powerless. It’s when you give everybody what you got.” Whether you’re an innovator working to turn your big idea into a reality, a professional looking to land a major promotion, or a busy parent trying to find more time to focus on what’s really important to you, Daymond shows you how to shift your power and energy towards positive change.