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The book is an act of retrieval, bringing back our forgotten heroes to life! A long overdue homage to the magnificent sportspeople, who thrived and reached the pinnacle by sheer individual genius, personal effort and immense sacrifice.
The Postcolonial Sporting Body considers the future not only of sport, but of global politics and identity in a world striving towards greater equity and decolonisation.
Wisden has grown through the years to embrace innovation and maintain its status as the most revered and cherished brand in cricket. The 'Bible of Cricket', Wisden Cricketers' Almanack has been published every year since 1864. Wisden's Cricketers of the Year Awards, one of the oldest honours in the sport, dates back to 1889. The Almanack, known for editorial excellence, has been a perennial bestseller in the UK. The second edition with India-specific content is even more engrossing. Contributors include Bishan Singh Bedi, Anil Kumble, Mahele Jayawardhene, Sanjay Manjrekar, Shashi Tharoor, Gideon Haigh, Kamila Shamsie, Shehan Karunatilaka, Rahul Bhattacharya and many others...
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.
This unique volume explores sports stories that contain elements of colonialism and show the rise of nationalism and the emergence of communalism; other examples show how the establishment of nationhood in a post-colonial world, the challenge of the regions to the political centre and the impacts of globalization and economic liberalization have all left their mark on the development of sport in South Asia. Quite simply, South Asian history and society have transformed sports in the region while at the same time such games and activities have often shaped the development of South Asia.
Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.
The decade has clearly seen India regain its mojo with the nation, well on its way to a $5 trillion economy - almost an obligatory pursuit, for the world’s most populous country – a nation of 1.4 billion aspirations. In "India’s Turn: Imperatives for A Prosperous, Bold Nation”, author Suyash Gupta offers a gripping narrative of India's journey - to claim its rightful place in the global world order. Gupta talks about 31 key contexts as pillars, towards India’s emergence as a global leader. He discusses key impact areas like education, public health, energy security and more. He highlights the necessity of pushing structural reforms across several sectors – with a consistent focus to ensure inclusivity, in each policy decision. From governance to infrastructure, the role of leadership, gender equality, youth potential, push for sustainability, smart cities, social and commercial entrepreneurship, and the promise of research and development, the book covers all. Gupta talks about the role of not just the government, but the citizenry as well, in ‘Nation Building’. This must-read book isn't just about identifying challenges; it’s a call to action. Gupta crisply discusses the musts and underlines the need for a shared, progressive vision and that of a collective effort for a brighter, bolder future of a nation in transformation, for - it indeed is, “India’s Turn”.
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.
For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique challenges, issues and opportunities offered by sport for development in emerging nations. Bringing together case studies of sport and development in countries including Brazil, China, Czech Republic, Hungary, India, Indonesia, Mexico, Poland, Qatar, South Africa, South Korea and Turkey, the book looks at policies designed to achieve development through, by and for sport, and whether they have achieved their socio-economic objectives. It considers the way that emerging nations have used major international sports events as political and developmental projects, as well as the importance of sporting infrastructure, professional leagues, participation programmes and the influence of nationalism and ideology. With a truly global perspective, this book is important reading for any student, researcher or policy-maker with interest in sport management, sport development, development studies, international economics, globalisation or political science.
Practiced and watched by billions, sport is a global phenomenon. Sport history is a burgeoning sub-field that explores sport in all forms to help answer fundamental questions that scholars examine. This volume provides a reference for sport scholars and an accessible introduction to those who are new to the sub-field.