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Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Practiced and watched by billions, sport is a global phenomenon. Sport history is a burgeoning sub-field that explores sport in all forms to help answer fundamental questions that scholars examine. This volume provides a reference for sport scholars and an accessible introduction to those who are new to the sub-field.
This study examines the Soviet bureaucracy responsible for overseeing Olympic sport during the Cold War. It analyzes how sport administrators used political savvy and professional pragmatism alongside ideological drive to expand participation, maximize chances of success, and achieve Soviet political and diplomatic aims.
The National Association for the Advancement of Colored People (NAACP) is the nation's oldest civil rights organization, having dedicated itself to the fight for racial equality since 1909. While the group helped achieve substantial victories in the courtroom, the struggle for civil rights extended beyond gaining political support. It also required changing social attitudes. The NAACP thus worked to alter existing prejudices through the production of art that countered racist depictions of African Americans, focusing its efforts not only on changing the attitudes of the white middle class but also on encouraging racial pride and a sense of identity in the black community. Art for Equality explores an important and little-studied side of the NAACP's activism in the cultural realm. In openly supporting African American artists, writers, and musicians in their creative endeavors, the organization aimed to change the way the public viewed the black community. By overcoming stereotypes and the belief of the majority that African Americans were physically, intellectually, and morally inferior to whites, the NAACP believed it could begin to defeat racism. Illuminating important protests, from the fight against the 1915 film The Birth of a Nation to the production of anti-lynching art during the Harlem Renaissance, this insightful volume examines the successes and failures of the NAACP's cultural campaign from 1910 to the 1960s. Exploring the roles of gender and class in shaping the association's patronage of the arts, Art for Equality offers an in-depth analysis of the social and cultural climate during a time of radical change in America.
Sports played a vital role in the social and cultural life of the former Soviet Union. The Soviet state sponsored countless programs to promote sporting activities, even constructing a new term, fizkultura, to describe sports culture. With Sport in the USSR, Mike O’Mahony asserts that the popular image of fizkultura was as dependent on its presentation as it was on its actual practice. Images of vigorous Soviet sportsmen and women were constantly evoked in literature, film, and folk songs; they frequently appeared on the badges and medals of various work associations and even on plates and teapots. Several major artists, in fact, made their careers out of vivid representations of sports. O’Mahony further examines the role that fizkultura played in the formulation of the novyi chelovek, or Soviet New Person, arguing that these images of the sporting life not only promoted the existence of this national being but also articulated the process of transformation that could bring him or her into existence. Fizkultura, O’Mahony claims,became a civic duty alongside state labor drives and military service. Sport in the USSR is a fascinating addition to current debates in the fields of sociology, popular culture, and Russian history.