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The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
"The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of commercial space tourism 3) existing public relations solutions f"

Space Tourism

United States. Congress. House. Committee on Science. Subcommittee on Space and Aeronautics

Published: 2001

Total Pages: 112


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Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
This is the first comprehensive, multi-disciplinary work on the emergent phenomenon of space tourism. It is written by leading specialists and covers a wide spectrum of topics including space history and technology, the environmental, social, and legal aspects of the development of a future space tourism industry, and space tourism marketing.
"...offers a comprehensive collection of the most frequently studies concepts in the field. Within the text, key terms, concepts, typologies and frameworks are examined in the context of the broader social sciences, blending together theory and practice to explore the scope of the subject. Terms covered include: authenticity, destination management, geographies of tourism, hospitality, LGBT tourism, mobility, planning, society and culture, sociology in tourism, tourism strategy. Each entry contextualizes, defines and debates the concept discussed, providing an excellent starting point for those studying tourism for the first time, and a quick reference for those who are more experienced. With case studies, examples and further reading throughout, this text will be invaluable for all undergraduate and postgraduate tourism students."--Cover.