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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
The proceedings of the 2014 Reinventing Space conference present a number of questions in the context of a constantly innovating space industry, from addressing the future of global cooperation, investigating the impact of cuts in US government spending on the private space sector, and probing the overall future of the commercial launch sector. Space tourism and new technology promise the revival of interest in space development (the Apollo Era was the first period of intense space activity and growth). The need to create dramatically lower cost, responsive and reliable launch systems and spacecraft has never been more vital. Advances in technology are allowing smaller and cheaper satellites to be orbited - from cubesats to nanosatellites to femtosatellites. Thanks to more efficient new launch possibilities, low cost access to space is becoming ever more achievable. Commercial companies and countries are targeting the industry with new funding. Organised by the British Interplanetary Society, the presentations at this conference thoroughly address these challenges and opportunities.
The ability of parallel computing to process large data sets and handle time-consuming operations has resulted in unprecedented advances in biological and scientific computing, modeling, and simulations. Exploring these recent developments, the Handbook of Parallel Computing: Models, Algorithms, and Applications provides comprehensive coverage on a
Space has to be discussed once one focuses on the commons, the natural and cultural resources securing the well-being of a community. The question of availability of these resources includes asking for the place where they are accessible or where they are made accessible and thus always the question of the spatial organization of this society. This publication wants to provide a first overview about historical types of commons, about contemporary theories on urban commons, and speculate about possible forms of future commoning. Die Beschäftigung mit den Gemeingütern, den elementaren natürlichen und kulturellen Ressourcen, die dem Wohle der Gemeinschaft dienen, fordert auch eine Auseinandersetzung mit Räumen. Denn die Frage nach der Verfügbarkeit von Ressourcen schließt die Frage nach dem Ort, an dem diese für die Gemeinschaft zugänglich sind oder zugänglich gemacht werden, und damit immer auch die Frage nach der räumlichen Organisation dieser Gemeinschaft, ein. Diese Publikation gibt einen ersten Überblick über historische Typen von Allmenden, über die aktuelle Theoriebildung zum Thema des urbanen Gemeingutes und spekuliert über mögliche Formen von zukünftigem Commoning.
Agencies participating in the International Space Exploration Coordination Group (ISECG) continue to advance a long-range international exploration strategy that begins with the International Space Station (ISS) and expands human presence in the solar system, leading ultimately to human missions to explore the surface of Mars.The Global Exploration Roadmap, first released in September 2011, has been updated in August 2013 to reflect updated agency plans and programmes as well as continue to facilitate stakeholder engagement in the effort to chart an international roadmap to Mars. Figures. This is a print on demand report.