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Plan focuses on an area of downtown Scottsdale for improvement and revitalization, and identifies land uses and shows other elements important to generating an attractive and vital downtown. The area studied consists of Indian School Road on the north, Earll Drive on the south, Miller Road on the east, and Scottsdale Road on the west.
Plan identifies deficiencies, discovers opportunities, and formulates a program for revitalization of the Scottsdale Waterfront Redevelopment Area which straddles the Arizona Canal between 68th Street and about 2,000 feet northeast of the intersection of Scottsdale Road and Camelback Road.
"Originally adopted by the City Council in 1984, the Downtown Plan has served as the comprehensive policy document that guides growth and development decisions for Downtown Scottsdale. The Downtown Plan has been ... shaping the growth, both financially and physically, of Downtown Scottsdale for the past twenty-five years.... [A]n update to the original Downtown Plan was initiated by the Scottsdale City Council in 2006.... Level 1--Citywide Planning: Incorporates all policies that apply to the city as a whole. Level 2--Character Area Planning: Develops Character Plans that speak specifically to the goals and special attributes of an identifiable and functional area such as its land uses, infrastructure, broadly defined urban architectural design philosophy, and transitions. Level 3--Neighborhood Planning: Neighborhood Plans will identify and implement efforts to improve specific neighborhoods within the city"--Pages 1-2.