Robert B. Zajonc
Published: 2004
Total Pages: 438
Get eBook
Over the last four decades, R. B. Zajonc has continually pushed the limits of social psychology. Whether in the area of cognitive structure, social motives, affect and cognition, family structure and intelligence, or group hostility, Zajonc's contributions have opened up new avenues of thinking and research, and at times have heralded significant new trends in the field. This impressive collection of Zajonc's papers captures his quintessential style of research -- a style that is characterized by both simplicity and an effort to penetrate the fundamentals of social behavior. The text will bring historical depth and a strong sense of classical research to one and two semester social psychology courses. It is also the perfect compliment for the other two texts in Wiley's social psychology series: The Selected Works of Edward E. Jones by Daniel T. Gilbert and Social Beings: A Core Motives Approach to Social Psychology by Susan Fiske.
