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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
This is Dr. Silker's first book which has received international acclaim as "...an obvious Bible for all Dentists to refer to..." This exciting first-time-in-print, 416 page book, is geared toward financial success in dentistry & includes the information needed to create your own million dollar practice - from site selection to obtaining that million dollar practice - & everything in between! The book is based upon empirical evidence -- real clinical & business findings -- the "wet gloved" findings of a million dollar solo practitioner dubbed "the dental efficiency expert." ISBN 0-9645815-0-7; Dr. Silker now has a second book -- DETAILS OF THE MILLION DOLLAR PRACTICE. Dr. Silker states, "The etiology of the very successful practices can be attributed about 15% to the dentists's clinical skills, leaving approximately 85% attributable to non-clinical factors." Dr. Silker's dynamic second book, DETAILS OF THE MILLION DOLLAR PRACTICE, focuses on the 85% most responsible for the great dental success stories. (418 pages) ISBN 0-9645815-1-5. Both books, audio tapes, videos, rubber dam clamps & other of Dr. Silker's products are available through SILK PAGES PUBLISHING, 7030 Gullwood Road, Lakeshore, MN 56468 USA, 1-800-450-0091 or 218-963-0355 - FAX: 218-534-3949. Books are priced at $59.95 each. Please call for more information & pricing on other products.
"This book aims to be ambitious in its approach. Lawyers are leaders in our communities and I expect it to be no different in the realm of neurodiversity. Neurodiversity might be a relatively new concept for some readers, but we interface with people who think differently than us each day. It is neither better nor worse, just different, and different can be extraordinary. We can be extraordinary in how we work with our neurodiverse colleagues, friends, family members, and clients. My hope is that this book makes including neurodiverse populations in our profession and interacting with us within the legal system becomes more natural and equitable"--
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.
This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.