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Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days. This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions on goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service. Using a special skill-stacking formula, the author teaches how to master each skill in his successful sales process in the proper sequence. Special attention is devoted to the science of successful Radio advertising with an emphasis on the psychology of consumer behavior, the mathematics of scheduling and the brain science involved in writing emotionally engaging commercials. This is a must-have resource for anyone seeking to make more money more quickly in Radio advertising sales. You can learn more at www.myradioschool.com.
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; *comments from former students who have secured sales positions upon completion of the course; *underwriting announcement guidelines for FCC conformation; and *a guide to Internet research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
HONEST MEDICINE introduces four lifesaving treatments that have been effectively treating--and in some cases curing--people for 25-90 years. However, for reasons of profitability (or lack thereof), these treatments have not been universally accepted. The treatments are: Low Dose Naltrexone for autoimmune diseases (e.g., multiple sclerosis, lupus, rheumatoid arthritis, Crohn's disease, etc.)
A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence—and in some cases eliminate—radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.
Still broadcasting today, the world's first radio station was invented by Charles Herrold in 1909 in San Jose, California. His accomplishment was first documented in a notarized statement written by him and published in the Electro-Importing Company's 1910 catalog: "We have given wireless phone concerts to amateur wireless men throughout the Santa Clara Valley." Being the first to "broadcast" radio entertainment and information to a mass audience puts him at the forefront of modern day mass communication. This biography of Charles Herrold focuses on how he used primitive technology to get on the air. Today it is a 50,000-watt station (KCBS, in San Francisco). The authors describe Herrold's story as one of early triumph and final failure, the story of an "everyman," an individual who was an innovator but never received recognition for his work and, as a result, died penniless. His most important work was done between 1912 and 1917, and following World War I, he received a license and operated station KQW for several years before running out of money. Herrold then worked as a radio time salesman, an audiovisual technician for a high school, and a janitor at a local naval facility, still telling anyone who would listen to him that he was the father of radio. The authors also consider some other early inventors, and the directions that their work took.
A fresh perspective on presidential history. Why was the Spanish Peso more valuable than the U.S. Dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don't sound like questions you heard in history class, you're right. They're not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive. Except Jason Voiovich isn't your typical "Mad Man." His penchant for asking weird questions has earned him a reputation as one of marketing's most original thinkers. Now, he's turned his unconventional eye on the conventional wisdom of presidential history. He retells the story of America through the eyes of its most influential salesperson - its president. America's Marketer in Chief. Jason reconsiders the president's role in American life - in fact, the entire idea of America as a nation - from a tantalizing and fresh perspective. He recasts the president as a brand manager of the American idea, much as Henry Ford shaped the development of the automobile, or as Steve Jobs introduced the world to the smartphone. No less than the Model T and the iPhone, America itself is an innovation in government and culture. Jason takes us on a wild ride through the lifecycle of America - from its first introduction, through its rapid growth, and finally, into its disruption and renewal. He reimagines Thomas Jefferson's Louisiana Purchase as a family board game. He solves the riddle of how Calvin Coolidge forged the link between religion and politics. And he shows us why Barack Obama's presidency marked the end of the era of (human) soldiers. Born from the wildly popular weekly blog in 2020, Marketer in Chief repackages presidential history in a way that's more natural for American consumers - the average person might take a history course in high school or college, but they make a purchase every single day. It's irreverent, occasionally foul mouthed, and surprisingly insightful. Who knows? Once Americans know how they're being sold, they might demand a better product.
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.