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In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
This is the other side of the story. Before the Second World War, Ann Basu's family of Jewish tailors lived where the BT Tower stands today. At that time of high migration, the women's fashion trade and the new car industry were sweeping into Fitzrovia, Russian and German anarchists argued in its clubs, Indian revolutionaries practised at the shooting range, and popular cafes such as Lyons' transformed the social lives of workers. The Jews of Fitzrovia and Soho saw each other as being on the 'other side' of Oxford Street, and this book reflects Fitzrovia's distinctive 'inbetween-ness' – at the inner edge of central London, but separate from the West End. Putting the spotlight on Fitzrovia's enterprising twentieth-century immigrant workers, this is the history of working-class and outsider voices that have previously been muted.