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A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Utilization of social media for teaching people about science and health in the 21st century may seem like an obvious strategy. However, systematic reliance on social networks to spread information may be a recipe for inequity. An increasing body of research suggests that some people are much less likely than others to share information in a peer-to-peer environment. This book explores why these information-sharing patterns persist, why they matter to society, and what, if anything, can be done to address these tendencies.--
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
This volume is directed toward researchers and health professionals with an interest in the interstices of social networks and health. It consists of original papers that address critical themes in health-related social network research and disease prevention.
Featuring Engaging Podcasts Highlighting Major Public Health Case Studies in all 15 Chapters! Public Health: An Introduction to the Science and Practice of Population Health is a foundational textbook designed for students who are launching their public health studies and preparing for professions in the field. Our health is generated throughout our lives and by the world around us—by where we live, where we work, and who we interact with on a daily basis. This book, therefore, takes a unique approach to teach public health. It combines an eco-social framework with a life course perspective on population health to help the student understand how our experiences and context shape our health and how this informs the practice of public health. Written by leading public health educators, the textbook begins with the foundations—a history of public health and a discussion of the core values of health equity and disease prevention. An engaging survey of the eco-social framework and life course factors affecting health follows. The book concludes with a section dedicated to population health methods, implementation science, community engagement, advocacy, and health promotion. The book is illustrated throughout by cases that cross disciplines, that engage the student with issues of contemporary concern that are the remit of public health, and that offer systematic analyses that point toward solutions. With a focused approach to public health that guides the student through the causes of health—across levels and across stages in the life course—this groundbreaking, first-of-its-kind textbook integrates the core components of the field in clear and lucid language. Timely and relevant case studies, practical learning objectives, discussion questions in all chapters, numerous tables and illustrations throughout, chapter-based podcasts, and more make Public Health an innovative and lively platform for understanding the science of population health and the practice of public health. Key Features: A modern approach to the field that grounds the study of public health in life course and eco-social frameworks to better organize the science of population health and the practice of public health Explains the central role that prevention and health equity play in improving population health Features case studies that discuss contemporary issues affecting population health, including heart disease, Ebola, environmental exposures, gun violence, the opioid epidemic, health policy, and many more High volume of figures and tables to illustrate key points Includes a robust Instructor ancillary package with PowerPoints, an Instructor’s Manual, test banks, discussion questions, and conversion guide
Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. - Presents a multidisciplinary point of view providing the readers with a broader perspective - Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area - Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject - Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection
The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.
A civically minded approach to public health, perfect for students on any career path Understanding the Science and Practice of Public Health is an exciting new textbook designed specifically for introductory public health courses at the college level. In a world rapidly being challenged by climate change, starvation, water shortages, and epidemics—and in a nation plagued by obesity, diabetes, early onset cardiovascular disease, cancer, and gun violence—this book provides students with crucial information that they’ll need to understand what’s going on around them. Thematically, this book focuses on the viewpoint that “We the People” have the ultimate responsibility to collectively assure the conditions that allow people to successfully seek health and well-being. Public health is a public responsibility (a maxim often repeated in the book), and college and university students must be fully informed to optimally meet this vital civic obligation. Written to be accessible to students in any major, this unique text prepares students to participate in the daily actions needed (including advocacy and support of health-related regulations and policy) to become participants in public health practice, rather than passive recipients. Readers will: Get an accessible introduction to the most pressing public health issues of today Learn how public health is promoted in society using real-world examples Become knowledgeable about public health so you can make informed decisions at the voting booth and in daily life Discover the practice of public health as it applies to pandemics, substance abuse, climate change, gun violence, and more The science and practice of public health depends on a well-informed and highly engaged population of civic-minded adults. This book will enable students’ enthusiastic participation in savings lives and promoting health—no matter what career path they decide to pursue.
The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior—important facets of the public health role. Since the publication of the first edition, this comprehensive book has become the gold standard of health behavior texts. This new sixth edition has been updated to reflect the most recent changes in the public health field, including findings from real-world interventions based on the theories described in the book. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide gives public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior. Explore the link between culture, health, and the importance of community Get up to date on emerging theories of health behavior and their applications Examine the push toward evidence-based interventions and focus on diverse populations Learn how e-health and social media factor into health communication Written and edited by leading theorists and researchers in the field, Health Behavior builds a solid understanding of how to analyze and improve health behaviors and health.