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Loneliness is an epidemic right now, but it doesn't have to be that way. The Turquoise Table is Kristin Schell's invitation to you to connect with your neighbors and build friendships. Featured in Southern Living, Good Housekeeping, and the TODAY Show, Kristin introduces a new way to look at hospitality. Desperate for a way to slow down and connect, Kristin put an ordinary picnic table in her front yard, painted it turquoise, and began inviting friends and neighbors to join her. Life changed in her community, and it can change in yours too. Alongside personal and heartwarming stories, Kristin gives you: Stress-free ideas for kick-starting your own Turquoise Table Simple recipes to take outside and share with others Stories from people using Turquoise Tables in their neighborhoods Encouragement to overcome barriers that keep you from connecting This gorgeous book, with vibrant photography, invites you to make a difference right where you live. The beautiful design makes it ideal to give to a friend or to keep for yourself. Community and friendship are waiting just outside your front door.
"Over 200 recipes for rediscovered classics, enduring standards & contemporary concoctions"--Cover.
Social media platforms have quickly become integral to most people's lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs' tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources"
Based on the world-renowned Babson Entrepreneurship program, Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
Getting paid to go on holiday may sound like a great lifestyle. But there's a lot of hard graft involved - particularly, breaking into this industry in the first place. Few industries have changed as rapidly as publishing, and within publishing few areas have changed as rapidly as travel publishing. This book will bring you bang up-to-date with the latest trends in blogging, social media, magazines, websites, travel guides, and travel books. It provides specific advice for each sector, on how to write and, just as importantly, how to get published. Written by Beth Blair, an American travel writer who has been published in books, magazines, and online, this book is full of practical and inspiring advice that will help you broaden your horizons and turn your travel writing into cash.
Are you sick of barely scraping by as a creative? How long have you been trying to build your career? How many hours have you spent banging your head against a wall? How much money have you sunk into ads and marketing that just don't work? Now, what if you had a blueprint that could show you all the elements you need to build a creative career without feeling gross about it. How much would that be worth to you? This book can't guarantee you a successful career, but it can give you all the fundamental knowledge you need to set you up for success because it was written by a creative for a creative. How to Build Your Creative Career is set up in five sections: How to Make Great Content, The Basics of Sales, Building an Audience from Scratch, Making Money at Live Shows, and Launching your Product Successfully. Every creative I've ever met is stuck at one of those stages of their career, and this book gives you the tools to open those floodgates, overcome those blocks in your own career, and supercharge your career. So the question is this: if this book can break you through the blocks in your own life, what is it worth to you?