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In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
This volume summarizes the author’s work on social information seeking (SIS), and at the same time serves as an introduction to the topic. Sometimes also referred to as social search or social information retrieval, this is a relatively new area of study concerned with the seeking and acquiring of information from social spaces on the Internet. It involves studying situations, motivations, and methods involved in seeking and sharing of information in participatory online social sites, such as Yahoo! Answers, WikiAnswers, and Twitter, as well as building systems for supporting such activities. The first part of the book introduces various foundational concepts, including information seeking, social media, and social networking. As such it provides the necessary basis to then discuss how those aspects could intertwine in different ways to create methods, tools, and opportunities for supporting and leveraging SIS. Next, Part II discusses the social dimension and primarily examines the online question-answering activity. Part III then emphasizes the collaborative aspect of information seeking, and examines what happens when social and collaborative dimensions are considered together. Lastly, Part IV provides a synthesis by consolidating methods, systems, and evaluation techniques related to social and collaborative information seeking. The book is completed by a list of challenges and opportunities for both theoretical and practical SIS work. The book is intended mainly for researchers and graduate students looking for an introduction to this new field, as well as developers and system designers interested in building interactive information retrieval systems or social/community-driven interfaces.
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation
This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social network analysis. Various methodologies were utilized in the twelve individual chapters including static, dynamic and real-time approaches to graph, textual and multimedia data analysis. The topics apply to reputation computation, emotion detection, topic evolution, rumor propagation, evaluation of textual opinions, friend ranking, analysis of public transportation networks, diffusion in dynamic networks, analysis of contributors to communities of open source software developers, biometric template generation as well as analysis of user behavior within heterogeneous environments of cultural educational centers. Addressing these challenging applications is what makes this edited volume of interest to researchers and students focused on social media and social network analysis.
Social networking focuses on social relationships (eg: friendships) diagrammed as nodes (points) and links (ties or edges between points). Social network analysis (SNA) examines features of such relationships within a social networking system, including how such social interactions change over time. SNA can measure and map connectedness or flow (eg: information, resources, etc.) within and across individuals, groups, and organisations. SNA can examine these ties in virtual- or geo-temporal spaces -- yielding rich mixed methods possibilities and wide application to a host of scientific phenomena. The advent of social media established a cultural meme that carries social network concepts to broader public audiences, and that reinforces SNAs path to be a powerful interdisciplinary approach. Google Ngram viewer shows the use of social network analysis in the corpus of books burgeoned in the late 1960s, and has continued to grow exponentially since the 1990s. The conceptual and methodological reach now extends both widely -- across scientific disciplines -- and deeply -- as field advances arise with the rapid pace of new inquiries.Facing this tremendous promulgation and diversification of SNA, this book distills essential frontiers across fields. Introducing emerging issues in the application of social network theory and SNA, and how these can or will be addressed, each chapter illuminates new trends or applications of a social network approach that can have wide potential impact in other disciplines. Conceptual advances (eg: applying the concepts of social networks such as peer influence on disease management and treatment adherence), as well as novel analytic approaches for studying properties of social networks are highlighted.
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security