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Much of our talk revolves around accounting for our own and other people's actions. We praise one person and blame another, justify our own actions, speculate on motives, tell and retell problematic events. This volume draws upon speech communication, sociology and social psychology to offer an original approach to such accounts. Richard Buttny examines social accountability within communication contexts that range from a therapy session to welfare and broadcast news interviews, from everyday conversation to discussions in a Zen monastery. Throughout his wide-ranging analysis of accounts talk, he integrates conversation analytic methods with social constructionism.
This volume brings together a collection of novel, conversation-analytic studies addressing the related concepts of account, motive, accounting, and accountability, with the goal of re-exposing their multiple senses, reiterating their interrelationships and, in doing so, breaking new conceptual ground and exposing pathways for future research.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Within the study of language and social interaction, the concept of 'accountability'-including related concepts, such as 'account' or 'motive,' 'accounting,' and 'being accountable'-has been of longstanding interest in terms of how interactants in both ordinary and organizational contexts manage their image or reputation, as well as how they achieve mutual understanding. However, these concepts are polysemous, with different senses being rather dramatic, such as accountability as 'moral responsibility' and accountability as 'intelligibility.' Even today this fact is not always remembered or fully recognized or appreciated by scholars, which has arguably slowed the development of these concepts. This volume brings together a collection of novel, conversation-analytic studies addressing accountability, with the goal of re-exposing its multiple senses, reiterating their interrelationships and, in doing so, breaking new conceptual ground and exposing new pathways for future research. The collection considers central theoretical issues, including turn taking, sequence and preference organization, repair, membership categorization, action formation and ascription, social solidarity and affiliation, and the relevance of context. Chapters range contextually, canvasing interactions between friends and family members, and during talk shows, broadcast news interviews, airline reservations, and medical visits. Chapters also range culturally, including English, Japanese, and Korean data.
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Opening the Black Box: Contextual Drivers of Social Accountability fills an important knowledge gap by providing guidance on how to assess contextual drivers of social accountability effectiveness. This publication aims to more strategically support citizen engagement at the country level and for a specific issue or problem. The report proposes a novel framing of social accountability as the interplay of constitutive elements: citizen action and state action, supported by three enabling levers: civic mobilization, interface and information. For each of these constitutive elements, the report identifies 'drivers' of contextual effectiveness which take into account a broad range of contextual factors (e.g., social, political and intervention-based, including information and communication technologies). Opening the Black Box offers detailed guidance on how to assess each driver. It also applies the framework at two levels. At the country level, the report looks at 'archetypes' of challenging country contexts, such as regimes with no formal space or full support for citizen-state engagement and fragile and conflict-affected situations. The report also illustrates the use of the framework to analyze specific social accountability interventions through four case studies: Sierra Leone, Pakistan, Yemen, and the Kyrgyz Republic.
Empowerment of the poor and social accountability have become core values of decentralization and democratization processes around the world, and are key to effective poverty reduction. Access to information and means to report and comment on issues of local interest are recognized as critical enablers for empowerment and social accountability. Mechanisms that promote accountability on the part of public institutions (supply side in terms of horizontal accountability) as well as mechanisms that promote governments being held accountable by civil society (demand side in terms of social and vertical accountability) are both essential for achieving effective sustainable development outcomes. Most communications initiatives supported by the World Bank and other donors have focused primarily on the supply side of accountability and not on strengthening the demand side through actions that enable the poor and civil society organizations (CSOs) to create and effectively utilize spaces for public voice and community mobilization. The poor have limited influence in the production of information and limited access to channels of communication in most countries borrowing from the World Bank. This condition is reflected in two areas: the concentration on ownership of key media institutions and asymmetric access to mediums of communication.
This book illustrates how social media platforms enable us to understand everyday politics and evaluates the extent to which they can foster accountability, transparency and responsiveness. The first part focuses on accountability and tests whether the offline behavior of politicians is consistent with their online declarations, showing that textual analysis of politicians’ messages is useful to explain phenomena such as endorsements, party splits and appointments to cabinet. The second part concerns responsiveness. By means of sentiment analysis, it investigates the shape of the interaction between citizens and politicians determining whether politicians’ behavior is influenced by the pressure exerted on social media both on policy and non-policy issues. Finally, the book evaluates whether a responsive behavior is successful in restoring online political trust, narrowing the gap between voters and political elites. The book will be of use to students, scholars and practitioners interested in party organization, intra-party politics, legislative politics, social media analysis and political communication, as well as politicians themselves.