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A refreshingly simple, user-friendly guide to getting publicity for your business, organisation, event or cause - whether a school fete, a new-product release or the launch of a national community campaign.
Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them.
Eighteen-year-old Alice and her rabbit must battle The Corrupted during summer vacation. These evil forces from Grimm's Stories are actively hunting Alice and threaten the rest of the world unless she can stop them.
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
In this coming-of-age thriller, a twelve-year-old boy's spark of courage to question the harmonious wooded commune he calls home may burn down more than just his own illusions. Lucien has everything he needs: a loving mama, a library full of books, and House of Earth, a private school nestled safely in the woods of upstate New York. It's where Lucien is taught the importance of living in harmony with nature and building a peaceful and sustainable future. But when his youthful curiosity draws him into town and to Gabrielle, a public-school student living a life wholly different from his own, Lucien's inquisitiveness about life beyond the commune and questions regarding the events of 9/11 threaten to unbalance everything he thought he knew. Slowly, things begin to change at House of Earth. The outside world is off limits. Security measures tighten. New rules are put in place, and anyone who violates them is asked to leave and never spoken of again. As forbidden questions pile up, Lucien's willingness to obey weakens. Continuing to meet Gabrielle in secret only reinforces his gnawing fear that something about his world is terribly wrong. Unable to remain silent any longer, Lucien will soon discover that looking for answers at House of Earth may be the most dangerous rule he can break.
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
An engaging, inspiring exploration of the surprising value of setbacks--and how we can use them to succeed As an award-winning sports journalist, Sam Weinman has long studied the ripple effects of losing. But as a father of two competitive boys, he struggled to convince them that failing--whether losing a hockey game or bombing a math test--can actually be a critical part of success. So he sought out the perspectives of men and women who have turned significant setbacks into meaningful comebacks--and sometimes even new careers--to illustrate how we can not only overcome defeat but grow stronger from the experience. Blending firsthand interviews and advice from professional athletes, business executives, politicians, and Hollywood stars with expert analysis from leading psychologists and coaches, Win at Losing reveals how renowned figures--from Emmy Award-winning actress Susan Lucci to golfer Greg Norman and politician Michael Dukakis--have prevailed and even triumphed in the aftermath of loss, humiliation, and rejection. In showcasing the ways our most difficult moments can be turned into powerful growth opportunities, this lively and moving guide asks readers to redefine what constitutes success and failure, and offers an essential blueprint for harnessing the power of setbacks to achieve what we want in life. From the Hardcover edition.
So you want to be a doctor? Be confident and fully prepared for every step of your medical school application. Packed with insight, tips, and information you won't find anywhere else, this essential guide helps applicants succeed against tough competition. Full of practical advice from those in the know! Over 100 medical students and admissions tutors have contributed to unique profiles of every medical school in the UK with rankings and detailed explanations of what it is really like to study at each one. Discover how often students encounter patients, how teaching is delivered, what the facilities are like, and most importantly, what admissions tutors are looking for. Every medical school is different and this book helps students choose the school they are best suited to. There is advice at every turn, providing support all the way from choosing A-levels, finding work experience, and writing personal statements, to strong strategies for interview success. The authors, who have all been through the process themselves, bring together insider information such as: - How much medical school really costs - How graduates of each medical school perform after they qualify - Which work experience is best, and how to get it - How to perform well on standardised admissions tests, such as the UKCAT and BMAT, plus sample questions
A look at the history of the idea of the objective journalist and how this very ideal can often be used to undercut itself. In The View from Somewhere, Lewis Raven Wallace dives deep into the history of “objectivity” in journalism and how its been used to gatekeep and silence marginalized writers as far back as Ida B. Wells. At its core, this is a book about fierce journalists who have pursued truth and transparency and sometimes been punished for it—not just by tyrannical governments but by journalistic institutions themselves. He highlights the stories of journalists who question “objectivity” with sensitivity and passion: Desmond Cole of the Toronto Star; New York Times reporter Linda Greenhouse; Pulitzer Prize-winner Rachel Kaadzi Ghansah; Peabody-winning podcaster John Biewen; Guardian correspondent Gary Younge; former Buzzfeed reporter Meredith Talusan; and many others. Wallace also shares his own experiences as a midwestern transgender journalist and activist who was fired from his job as a national reporter for public radio for speaking out against “objectivity” in coverage of Trump and white supremacy. With insightful steps through history, Wallace stresses that journalists have never been mere passive observers. Using historical and contemporary examples—from lynching in the nineteenth century to transgender issues in the twenty-first—Wallace offers a definitive critique of “objectivity” as a catchall for accurate journalism. He calls for the dismissal of this damaging mythology in order to confront the realities of institutional power, racism, and other forms of oppression and exploitation in the news industry. The View from Somewhere is a compelling rallying cry against journalist neutrality and for the validity of news told from distinctly subjective voices.