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Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
"Biology, Fourteenth edition is an understanding of biological concepts and a working knowledge of the scientific process"--
"I have been teaching nonmajors biology at the University of Oklahoma since 1997 and over that time have encountered many students who fear science in general and biology in particular. The complexity, abstractions, and unfamiliar terms can seem overwhelming at first, but with practice, I know that anyone can think like a scientist. Learning to think scientifically is important well beyond passing your biology class. After all, scientific issues confront you every day as you navigate your life and your social media accounts. How do you know if a claim about climate change is scientific? Will you be able to identify misinformation and interpret graphs during the next global health crisis? This book will teach you not only to understand the scientific terms you encounter but also to distinguish "good science" from unscientific claims. I've created the following features to help you make the transition from memorizing facts to understanding concepts-from accepting scientific claims to analyzing them for yourself. These tools will help you to pass your class and to be an informed citizen"--
"Informed by student data, Experience Psychology helps students understand and appreciate psychology as an integrated whole. The personalized, adaptive learning program, thought-provoking examples, and interactive assessments help students see psychology in the world around them and experience it in everyday life. Experience Psychology is about, well, experience-our own behaviors; our relationships at home and in our communities, in school, and at work; and our interactions in different learning environments. Grounded in meaningful real-world contexts, Experience Psychology's contemporary examples, personalized author notes, and applied exercises speak directly to students, allowing them to engage with psychology and to learn verbally, visually, and experientially-by reading, seeing, and doing. Function is introduced before dysfunction, building student understanding by looking first at typical, everyday behavior before delving into the less common-and likely less personally experienced-rare and abnormal behavior. Experience Psychology places the science of psychology, and the research that helps students see the academic foundations of the discipline, at the forefront of the course. With Experience Psychology, students do not just "take" psychology but actively experience it"--
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidence from professional sources address current and controversial topics and support the key concepts of the science of nutrition. Human Nutrition provides the framework for students to not just memorize facts, but to truly learn and apply the science of nutrition. The knowledge gained can be applied not only to a future profession, but, just as importantly, to everyday life. Our hope is that readers share the practical advice and key concepts learned in the textbook with family and friends to promote optimal health and wellness.
Features 2,600 photographs and illustrations that help students visualize geologic processes and concepts. This title emphasizes on geologic concepts, processes, features, and approaches.
Biology is a traditional, comprehensive introductory biology textbook, with coverage from cell structure and function to the conservation of biodiversity. The book, which centers on the evolution and diversity of organisms, is appropriate for any one-or two-semester biology course. Biology uses concise, precise writing to present the material as succinctly as possible, enabling students--even non-majors--to master the foundational concepts before coming to class.