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Social Groups in Action and Interaction reviews and analyzes the human group as it operates to create both social good and, potentially, social harm. It summarizes current knowledge and contemporary research, with real-world examples in succinct yet engaging chapters, to help students understand and predict group behavior. Unlike other texts, the book considers a wide range of topics—such as conformity, leadership, task performance, social identity, prejudice, and discrimination—from both an intragroup and an intergroup perspective. By looking at behavior both within and between groups, it bridges the gap between these interconnected approaches. The second edition is thoroughly updated to include new discussion of the biology and neuroscience of group formation, recent developments in social identity theory, and recent advances in the study of social networks. It also includes questions for review and discussion in the classroom. It provides the most comprehensive and essential resource for courses on group dynamics and behavior.
Social Interaction Systems is the culmination of a half century of work in the field of social psychology by Robert Freed Bales, a pioneer at the Department of Social Relations at Harvard University. Led by Talcott Parsons, Gordon W. Allport, Henry A. Murray, and Clyde M. Kluckhohn, the Harvard Project was intended to establish an integrative framework for social psychology, one based on the interaction process, augmented by value content analysis. Bales sees this approach as a personal involvement that goes far beyond the classical experimental approach to the study of groups. Bales developed SYMLOG, which stands for systematic multiple level observation of groups. The SYMLOG Consulting Group approach was worldwide as well as interactive. It created a data bank that made possible a search for general laws of human interaction far beyond anything thus far known. In his daring search for universal features, Bales redefines the fundamental boundaries of the field, and in so doing establishes criteria for the behavior and values of leaders and followers. Bales offers a new "field theory," an appreciation of the multiple contexts in which people live. Bales does not aim to eradicate differences, but to understand them. In this sense, the values inherent in any interaction situation permit the psychologist to appreciate the sources of polarization as they actually exist: between conservative and liberal, individualistic and authoritarian, libertarian and communitarian. Bales repeatedly emphasizes that the mental processes of individuals and their social interactions take place in systematic contexts which can be measured. Hence they permit explanation and prediction of behavior in a more exact way than in past traditions. Bales has offered a pioneering work that has the potential to move us into a new theoretical epoch no less than a new century. His work holds out the promise of synthesis and support for psychologists, sociologists, and all who work with groups and organizations of all kinds.
Social Interaction Systems is the culmination of a half century of work in the field of social psychology by Robert Freed Bales, a pioneer at the Department of Social Relations at Harvard University. Led by Talcott Parsons, Gordon W. Allport, Henry A. Murray, and Clyde M. Kluckhohn, the Harvard Project was intended to establish an integrative framework for social psychology, one based on the interaction process, augmented by value content analysis. Bales sees this approach as a personal involvement that goes far beyond the classical experimental approach to the study of groups.Bales developed SYMLOG, which stands for systematic multiple level observation of groups. The SYMLOG Consulting Group approach was worldwide as well as interactive. It created a data bank that made possible a search for general laws of human interaction far beyond anything thus far known. In his daringsearch for universal features, Bales redefines the fundamental boundaries of the field, and in so doing establishes criteria for the behavior and values of leaders and followers. Bales offers a new "field theory," an appreciation of the multiple contexts in which people live.Bales does not aim to eradicate differences, but to understand them. In this sense, the values inherent in any interaction situation permit the psychologist to appreciate the sources of polarization as they actually exist: between conservative and liberal, individualistic and authoritarian, libertarian and communitarian. Bales repeatedly emphasizes that the mental processes of individuals and their social interactions take place in systematic contexts which can be measured. Hence they permit explanation and prediction of behavior in a more exact way than in past traditions. Bales has offered a pioneering work that has the potential to move us into a new theoretical epoch no less than a new century. His work holds out the promise of synthesis and support for psychologists, sociologists, and all who work with groups and organizations of all kinds.
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people – around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.