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Do you want more people coming into your business? Do you want to sell more to existing customers? Do you want more customers & more money while spending less? You can get a "YES" to these three questions by properly using small business marketing.Many small business owners refuse to do any type of consistent marketing! That is unbelievable to me; however, it is normal for many businesses. In order to succeed in this economy, you MUST view yourself as the marketer of your business and NOT just an owner of a business.Plenty of small business owners are confused about what business they are in. The simplest way to look at your business is to realize that the two most important activities in your small business is marketing and actually providing the product or service that you are marketing. Small business marketing needs to be done daily.
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
GOLD BOOK AWARD WINNER, BEST NEW BUSINESS BOOK: PINNACLE, FALL 2021 Do you want to create a short book rapidly ... and still get massive results? You are in the right place! This short book, MARKETING FASTRACK, attracted $250,000 of new business in just 90 days. Do you want more clients, patients, and customers? Do you want to create a lead magnet? This book is a must-read. You will get to see the exact words, email, video, and follow-up sequence so you can model success. See how you could attract new business with a short book you can create over a weekend. Bestselling award-winning author Aurora Winter, MBA, reveals how to use storytelling for business success. Aurora is a successful serial entrepreneur. She helps her clients turn their words into wealth, wisdom, and wonder. Now she would like to help you. MARKETING FASTRACK reveals how she used a little book as a lead magnet to launch a successful new business, and she shows you how you can do the same. LEARN: * Why a book is the best marketing tool for experts, entrepreneurs, leaders, and professionals * 3 marketing mistakes even smart people make (and what to do instead) * How to use a short book to attract new business * Ways you can benefit from becoming a published author * Why combining online and offline marketing works best. * How to create a book the easy way by speaking (rather than typing) * Actual results achieved by a book based on ONLY ONE HOUR of talking * And more! "This little gem of a book is not some ivory-tower theory but is written by a go-getter with a track record of success." - Kelly Sullivan Walden, bestselling author "Aurora Winter is a marketing expert who has launched three 7-figure businesses. She has a simple 3-step recipe you can use right away." - Jenny Toste, CBS-TV "Aurora gives you step-by-step instruction to leverage your talents and skills so you can move forward." - Diane Burton, bestselling author, TEDx speaker This short book is a quick, easy read for busy entrepreneurs, experts, and other professionals. Do yourself a favor and start reading MARKETING FASTRACK today!
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Protect and grow your finances with help from this definitive and practical guide to behavioral economics—revised and updated to reflect new economic realities. In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces—the patterns of thinking and decision making—behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don’t get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can’t sock away as much as they’d like, and why so many of us can’t control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year. Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment.
Ignite Your Marketing!Ignite the enthusiasm, engagement, and loyalty of your customers, followers, and team by learning how to language and leverage your unique gifts, talents, and vision."Aurora Winter is a marketing expert who has launched three 7-figure businesses. She has a simple 3-step recipe you can use right away." Jenny Toste, anchor CBS-TVAurora Winter is a serial entrepreneur, who has launched several successful businesses from scratch. With the right marketing, the right message, and the right media, you have all the ingredients you need to achieve stellar success.This little gem of a book is not some ivory-tower theory, but is written by a go-getter with a proven track record of success.Aurora Winter an author, speaker, and mentor. A former TV producer, she is frequently featured in the media, including ABC-TV, CBS-TV, Success magazine, Oprah radio and more. She is scheduled to graduate with her MBA in July 2015 from CIMBA and the University of Iowa.
Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years of trial and error, and chart your way towards meteoric success starting immediately!
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Running a business is not for the faint of heart; entrepreneurship is inherently risky. Successful business owners must possess the ability to mitigate company-specific risks while simultaneously bringing a product or service to market at a price point that meets consumer demand levels. While there are a number of small businesses in a broad range of industries that perform well and are continuously profitable, 20% of small businesses fail in the first year, 50% go belly up after five years, and only 33% make it to 10 years or longer. Why your marketing isn't working for your self-employed business & what you can do about it? If you are self-employed, want to grow your business & achieve the results you want, then you need to identify why your marketing isn't working. You need to identify what's holding you back and preventing you from generating the fans, friends, followers, leads, enquiries, appointments, sales, contracts and referrals that you want or need. You must identify the root cause of your lack of progress. Discover: -The 3 "must-have" components of a successful marketing strategy -The 5 strands of your marketing DNA that need to be "active" -The 7 reasons why prospects won't buy from you or your competitors -22+ ways to build a list of pre-qualified prospects at no cost. -The 4 steps of how to prospect's minds work and how to appeal to them -The 3 parts to delivering a successful elevator pitch - online and offline. -The 7 biggest mistakes people make with their Linkedin profile -12 customer service tactics that will encourage customers to spend more -10 Powerful tactics for overcoming price objections -The 5 components of a successful lead generation system -The 4-word phrase that could reduce your advertising spend by 66% -Discover 50 no cost & low-cost social media tactics you can use to generate leads -25 Ways to Improve your cash flow & put more money in your business account -A 30 point marketing checklist to identify the issues, challenges, and obstacles that are -holding you back and preventing you from achieving your marketing objectives. -Self-Employed? Fix your marketing & get the results you want in 2021 Buy this book now.
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.