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Small business, big threat : protecting small businesses from cyber attacks : hearing before the Committee on Small Business, United States House of Representatives, One Hundred Fourteenth Congress, first session, hearing held April 22, 2015.
Conquering cyber attacks requires a multi-sector, multi-modal approach Cyber Threat! How to Manage the Growing Risk of Cyber Attacks is an in-depth examination of the very real cyber security risks facing all facets of government and industry, and the various factors that must align to maintain information integrity. Written by one of the nation's most highly respected cyber risk analysts, the book describes how businesses and government agencies must protect their most valuable assets to avoid potentially catastrophic consequences. Much more than just cyber security, the necessary solutions require government and industry to work cooperatively and intelligently. This resource reveals the extent of the problem, and provides a plan to change course and better manage and protect critical information. Recent news surrounding cyber hacking operations show how intellectual property theft is now a matter of national security, as well as economic and commercial security. Consequences are far-reaching, and can have enormous effects on national economies and international relations. Aggressive cyber forces in China, Russia, Eastern Europe and elsewhere, the rise of global organized criminal networks, and inattention to vulnerabilities throughout critical infrastructures converge to represent an abundantly clear threat. Managing the threat and keeping information safe is now a top priority for global businesses and government agencies. Cyber Threat! breaks the issue down into real terms, and proposes an approach to effective defense. Topics include: The information at risk The true extent of the threat The potential consequences across sectors The multifaceted approach to defense The growing cyber threat is fundamentally changing the nation's economic, diplomatic, military, and intelligence operations, and will extend into future technological, scientific, and geopolitical influence. The only effective solution will be expansive and complex, encompassing every facet of government and industry. Cyber Threat! details the situation at hand, and provides the information that can help keep the nation safe.
RECALCULATING, 97 EXPERTS ON DRIVING SMALL BUSINESS GROWTH offers strategic, tactical, tested solutions to a variety of problems and from a multitude of expert sources. These senior-level contributors are sector stakeholders, advisors, and practitioners. Their chosen topics address the most common issues, problems, and opportunities identified, continuously requested by readers to the editors of Small Business Digest during the past 15+ years. Many of the solutions have come from experts who have appeared in SBD’s publications, radio programs, and conferences. They were asked to write special 1000-word contributions for the book based on their expertise. Among the companies represented by senior level contributors are HP, Yellow Pages, Staples, GoDaddy, and Intuit. Topics covered range from better sales management to moving to the cloud to better financing options. Space is also devoted to management problems, benefits needs, and leadership issues. Each contributor brings a unique slant to common and not so common questions involving finance, sales, marketing, operation, technology, personnel management, and benefits maximization. JoAnn M. Laing has 20+ years of experience envisioning, building and leveraging digital media, technology and information to increase sales, market share and profitability advising small businesses on how to grow. Ms. Laing is skilled in digital and multi-channel marketing. She was named a top woman in Silicon Alley and included in Folio’s Top Women in Digital Media. Donald P. Mazzella is COO and Editorial Director of Information Strategies, Inc. (ISI), a company that helps small business managers, HR professionals, and healthcare industry stakeholders improve profits. He currently oversees an Internet publication network with more than 4.5 million opt-in small business readers and a million more stakeholders in HR and healthcare. His latest book is An American Family Sampler from ibooks, Inc.; he co-authored a book on marketing to small business, The Janus Principle, Focusing Your Company On Selling To Small Business.
As a business leader, you might think you have cybersecurity under control because you have a great IT team. But managing cyber risk requires more than firewalls and good passwords. Cash flow, insurance, relationships, and legal affairs for an organization all play major roles in managing cyber risk. Treating cybersecurity as “just an IT problem” leaves an organization exposed and unprepared. Therefore, executives must take charge of the big picture. Cybersecurity: A Business Solution is a concise guide to managing cybersecurity from a business perspective, written specifically for the leaders of small and medium businesses. In this book you will find a step-by-step approach to managing the financial impact of cybersecurity. The strategy provides the knowledge you need to steer technical experts toward solutions that fit your organization’s business mission. The book also covers common pitfalls that lead to a false sense of security. And, to help offset the cost of higher security, it explains how you can leverage investments in cybersecurity to capture market share and realize more profits. The book’s companion material also includes an executive guide to The National Institute of Standards and Technology (NIST) Cybersecurity Framework. It offers a business level overview of the following key terms and concepts, which are central to managing its adoption. - Tiers - Profiles - Functions - Informative References
From data security company Code42, Inside Jobs offers companies of all sizes a new way to secure today’s collaborative cultures—one that works without compromising sensitive company data or slowing business down. Authors Joe Payne, Jadee Hanson, and Mark Wojtasiak, seasoned veterans in the cybersecurity space, provide a top-down and bottom-up picture of the rewards and perils involved in running and securing organizations focused on rapid, iterative, and collaborative innovation. Modern day data security can no longer be accomplished by “Big Brother” forms of monitoring or traditional prevention solutions that rely solely on classification and blocking systems. These technologies frustrate employees, impede collaboration, and force productivity work-arounds that risk the very data you need to secure. They provide the illusion that your trade secrets, customer lists, patents, and other intellectual property are protected. That couldn’t be farther from the truth, as insider threats continue to grow. These include: Well-intentioned employees inadvertently sharing proprietary data Departing employees taking your trade secrets with them to the competition A high-risk employee moving source code to an unsanctioned cloud service What’s the solution? It’s not the hunt for hooded, malicious wrongdoers that you might expect. The new world of data security is built on security acting as an ally versus an adversary. It assumes positive intent, creates organizational transparency, establishes acceptable data use policies, increases security awareness, and provides ongoing training. Whether you are a CEO, CIO, CISO, CHRO, general counsel, or business leader, this book will help you understand the important role you have to play in securing the collaborative cultures of the future.
An invaluable resource—for those starting a new business to veterans looking for a better way. Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to: Create an organization that is operationally efficient, creative, and entrepreneurial Raise capital and find partnerships Find your company's voice Attract and win contracts from much larger companies Serve complex, global companies by forging strong relationships And most importantly how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.