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How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.
Although the 1880s are considered the beginning of the vending machine era, these devices have existed for a couple of thousand years. The earliest reference to a vending machine was made by Hero--a Greek mathematician, physicist and engineer who probably lived in Alexandria during the first century a.d.--who described and illustrated a coin-operated device to be used for vending sacrificial water in Egyptian temples. Completely automatic, the device was set in operation by the insertion of a five-drachma coin. This work traces the history of the vending machine from its inception to its current place in popular American culture, with the eight chapters covering significant eras. Successes and failures of the machines, economic factors influencing the popularity (or lack thereof) of vending machines, and the struggle of industry to become a dominant, large-scale method of retailing products are discussed. This text is richly illustrated and includes appendices on vending dollar value, vending sales by location type and vending statistics.