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Integrationism offers a radically contextual approach to the sign and represents a direct challenge to academic linguistics. This book sets out for the general reader its key claims and insights and explores criticisms offered of its approach, as well as the paradoxes that arise from its attack on the notion of linguistic expertise. For the first time integrationism is subjected to an extended contrastive analysis with semiotics.
From reviews for the bestselling Danish edition: "... dashing and idiomatic language that is a pleasure to read." -- Berlingske Tidende "... an appetizer and eye opener... Hoffmeyer is a modernistic pioneer in the wide open spaces of the natural sciences... " -- Politiken "... extremely well written and interesting manifesto for a bioanthropology... " -- Inf. "It should be read by anyone who likes to be wiser and at the same time to be challenged in his habitual conception of the relations between culture and nature." -- Weekend Avisen On this tour of the universe of signs, Jesper Hoffmeyer travels back to the Big Bang, visits the tiniest places deep within cells, and ends his journey with us -- complex organisms capable of speech and reason. What propels this journey is Hoffmeyer's attempt to discover how nature could come to mean something to someone -- by telling the story of how cells, tissue, organs, plants, animals, even entire ecosystems communicate by signs and signals.
This resource helps you prepare a reverent, artful, and interactive experience of the symbols of the liturgy followed by reflection on their meaning for groups of adults or teens.
"Laura Lynne Jackson is a psychic medium and the author of the New York Times bestseller The Light Between Us. She possesses an incredible gift--the ability to communicate with loved ones who have passed, convey messages of love and healing, and impart a greater understanding of our interconnectedness. Though her abilities are exceptional, they are not unique, and that is the message at the core of this book. Understanding "the secret language of the universe" is a gift available to all. As we learn to ask for and recognize signs from the other side, we will start to find meaning where before there was only confusion, we will see light in the darkness. We may decide to change paths, push toward love, pursue joy, and engage with life in a whole new way. In Signs, Jackson is able to bring the mystical into the everyday. She relates stories of people who have experienced these uncanny revelations and instances of unexplained synchronicity, as well as those drawn from her own experience. There's the producer whose lost child appears to her as a deer that approaches her unhesitatingly at a highway rest stop; the name tag of an ER nurse that lets a terrified wife know that her husband will be okay; the Elvis Presley song that arrives at the exact time of her own father's passing; and many others. This is a book that is both inspiring and practical, deeply comforting and wonderfully motivational in asking us to see beyond ourselves to a more magnificent universal design"--
C.S. Peirce, the founder of pragmatism, was an American philosopher and mathematician whose influence has been enormous on the field of semiotics. Merrell uses Pierce's theories to reply to the all-important question: "What and where is meaning?"
This anthology by Roland Barthes is a reflection on his travels to Japan in the 1960s. In twenty-six short chapters he writes about his encounters with symbols of Japanese culture as diverse as pachinko, train stations, chopsticks, food, physiognomy, poetry, and gift-wrapping. He muses elegantly on, and with affection for, a system "altogether detached from our own." For Barthes, the sign here does not signify, and so offers liberation from the West's endless creation of meaning. Tokyo, like all major cities, has a center--the Imperial Palace--but in this case it is empty, "both forbidden and indifferent ... inhabited by an emperor whom no one ever sees." This emptiness of the sign is pursued throughout the book, and offers a stimulating alternative line of thought about the ways in which cultures are structured.
Semiotics is the science of signs and symbols, it focuses on meaning making processes. "Signs & Symbols in Education: Educational Semiotics" is a highly original work of scholarship, helpful to semioticians, teacher educators, and all those interested in how professionals learn through experience. The author, Francois Victor Tochon, is professor at the University of Wisconsin-Madison. In four ingeniously designed studies, Francois Victor Tochon demonstrates how semiotic analysis can be used to deconstruct the professional learning experiences of preservice teachers. Educational Semiotics is truly a groundbreaking work on a number of fronts. In a concise and brilliant introductory comments, Tochon debunks the potential notion that semiotics might provide yet another methodological tool in the toolkit of educational researchers. He shows how fundamentally different semiotic research can be when compared to the modes and techniques that have dominated educational research for decades. Tochon (pronounce 'touch on') offers us a sampling of practical teaching and research tools based in semiotic principles that help move education away from fixed methods imposing best practices and rigid standards. Tochon is pointing the way to a new field of endeavor that he has termed Educational Semiotics. He raises contemporary questions about the search for meaning and the processes through which we make meaning. Learning is meaning-making, in all levels of life. The implications of this work are profound and their potential for further investigation is enormous."
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field.