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Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
"The soul never thinks without an image," claimed Aristotle. Indeed, as Angeles Arrien displays in this reissued edition of Signs of Life, shapes have significant psychological and mythological meanings embedded in our minds. Understanding the messages they convey and our attraction to them opens up a door to the secret workings of our inner selves and to a fuller appreciation of the art itself.As in her widely popular The Tarot Handbook, Arrien applies her background as a cultural anthropologist to the import human beings attribute to shapes. Examining her results, she has developed an effective tool to determine the connection between a person's preferences for certain shapes and the same person's inner, subjective states. In the course of using Arrien's book, individuals, parents, teachers, and therapists will experience the universal processes of growth embodied in images and myths. Life, we discover, is art, and through Arrien's fascinating journey in Signs of Life, we gain a new perception of the omnipresent patterns and symbols that surround us. Illustrated throughout with drawings and photographs
Signers teach ASL signs associated with drug use with printed English glossary shown.
From the New York Times-bestselling author of The Secret World of Weather and The Lost Art of Reading Nature’s Signs, learn to tap into nature and notice the hidden clues all around you Before GPS, before the compass, and even before cartography, humankind was navigating. Now this singular guide helps us rediscover what our ancestors long understood—that a windswept tree, the depth of a puddle, or a trill of birdsong can help us find our way, if we know what to look and listen for. Adventurer and navigation expert Tristan Gooley unlocks the directional clues hidden in the sun, moon, stars, clouds, weather patterns, lengthening shadows, changing tides, plant growth, and the habits of wildlife. Rich with navigational anecdotes collected across ages, continents, and cultures, The Natural Navigator will help keep you on course and open your eyes to the wonders, large and small, of the natural world.
Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America’s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings—the ways we “read” landscape. With an emphasis on how the use of signs changed as the nation’s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
The roadside sign is an American icon: a glowing evocation of the golden age of the open road. Yet signs, more than nostalgic symbols, are complex pieces of design that reflect signmakers' ambitions and intentions, reveal cultural and economic trends, and stand as evidence of vernacular traditions. American Signs combines text and image to analyze the motel signs of Route 66 -- their concept and influences, typestyle and color choice, form and composition, context and placement. With its insightful writing, clear graphic diagrams, and hundreds of contemporary and historic images, American Signs is a singular reading experience and a groundbreaking study. Book jacket.