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Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.
Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.
Now available to an English-speaking audience, this book is a comprehensive grammar of classical Nahuatl, the literary language of the Aztecs. It offers students of Nahuatl a complete and clear treatment of the language's structure, grammar and vocabulary. It is divided into 35 chapters, beginning with basic syntax and progressing gradually to more complex structures. Each grammatical concept is illustrated clearly with examples, exercises and passages for translation. A key is provided to allow students to check their answers. By far the most approachable textbook of Nahuatl available, this book will be an excellent teaching tool both for classroom use and for readers pursuing independent study of the language. It will be an invaluable resource to anthropologists, ethnographers, historians, archaeologists and linguists alike.
The first general exposition of Lacan's important but difficult work, this is designed to provide the conceptual tools which will enable the reader to study Lacan using the original texts.
The approximately 500 Bantu languages spoken across vast areas of Central, Eastern and Southern Africa are united by the presence of a number of broad typological similarities, including, for example, complex noun class system and agglutinative verbal morphology. However, the languages also exhibit a high degree of micro-variation. Recent work has demonstrated fine-grained morphosyntactic variation across many Bantu languages focusing on grammatical topics such as double object constructions, inversion constructions, or object marking, adopting formal, comparative and typological perspectives. Continuing in this vein, this volume builds on the momentum of the dynamic field of morphosyntactic variation in Bantu and contributes to the growing body of work which examines morphosyntactic variation, with a regional focus on the Bantu languages of East Africa. The East African region is characterized by high linguistic complexity in terms of the number of languages spoken, in terms of the four different linguistic phyla present, and in terms of the inherent sociolinguistic dynamics. The current volume explores this complexity further by bringing together studies which investigate features of morphosyntax of an individual language as well as those which develop an in-depth examination of a single morphosyntactic phenomena in a small sample of languages. The book seeks also to add to the descriptive status of the languages under examination, as well as raising questions relating to language, language contact, language change, and micro-variation in related languages spoken in close geographic proximity.
First Published in 2002. It is easy to see that we are living in a time of rapid and radical social change. It is much less easy to grasp the fact that such change will inevitably affect the nature of those disciplines that both reflect our society and help to shape it. Yet this is nowhere more apparent than in the central field of what may, in general terms, be called literary studies. ‘New Accents’ is intended as a positive response to the initiative offered by such a situation. Each volume in the series will seek to encourage rather than resist the process of change. To stretch rather than reinforce the boundaries that currently define literature and its academic study.
This study argues against vague interpretations of fantasy as mere escapism and seeks to define it as a distinct kind of narrative. A general theoretical section introduces recent work on fantasy, notably Tzventan Todorov's The Fantastic: A Structural Approach to a Literary Genre (1973). Dr Jackson, however, extends Todorov's ideas to include aspects of psychoanalytical theory. Seeing fantasy as primarily an expression of unconscious drives, she stresses the importance of the writings of Freud and subsequent theorists when analysing recurrent themes, such as doubling or multiplying selves, mirror images, metamorphosis and bodily disintegration.^l Gothic fiction, classic Victorian fantasies, the 'fantastic realism' of Dickens and Dostoevsky, tales by Mary Shelley, James Hogg, E.T.A. Hoffmann, George Eliot, Henry James, Joseph Conrad, R.L. Stevenson, Franz Kafka, Mervyn Peake and Thomas Pynchon are among the texts covered. Through a reading of these frequently disquieting works, Dr Jackson moves towards a definition of fantasy expressing cultural unease. These issues are discussed in relation to a wide range of fantasies with varying images of desire and disenchantment.