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"""-18 Prinsip Keberhasilan di Era Horizontal dalam Membangun Merek yang Dicintai dan Dibela Pelanggan -Cerita Keberhasilan di Era Horizontal dalam Membangun Merek yang Dicintai dan Dibela Pelanggan"""
In this runaway #1 New York Times bestseller, former secret service officer Gary Byrne, who was posted directly outside President Clinton's oval office, reveals what he observed of Hillary Clinton's character and the culture inside the White House while protecting the First Family in CRISIS OF CHARACTER, the most anticipated book of the 2016 election.
DISNEY GOES TO WAR World War II had a profound impact on Walt Disney and his Studio. When the Nazi juggernaut rolled across Europe, theater doors were shuttered causing Disney's ledger to turn from black to red. Prewar, Disney films were distributed to 55 countries. By 1944, the majority of the company's revenue was being generated by just three countries. Disney adapted by having his Studio declared a war plant. Government work sustained the Studio for the war's duration, and Walt Disney, ever the patriot, offered his services at cost or for free. The classic fairy tales were quickly replaced with military training films, and propaganda films the Studio's Publicity Department labeled "psychological productions". Disney characters also pitched in on the home front. Mickey and the rest of the gang promoted war bonds, savings stamps, rationing, victory gardens, and salvage campaigns. And as new fighting units were formed, Disney artists fulfilled 1,200 requests for combat insignia sent in by servicemen looking for a familiar reminder of life back home. Service With Character explores this fascinating history of the Disney Studios. As one newspaper writer reported: "How fortunate America is to have Walt [Disney] on the job today. He's a...genius for whom the Axis would gladly give a dozen crack divisions."
The New York Times best-selling sequel to "Surely You’re Joking, Mr. Feynman!" One of the greatest physicists of the twentieth century, Richard Feynman possessed an unquenchable thirst for adventure and an unparalleled ability to tell the stories of his life. "What Do You Care What Other People Think?" is Feynman’s last literary legacy, prepared with his friend and fellow drummer, Ralph Leighton. Among its many tales—some funny, others intensely moving—we meet Feynman’s first wife, Arlene, who taught him of love’s irreducible mystery as she lay dying in a hospital bed while he worked nearby on the atomic bomb at Los Alamos. We are also given a fascinating narrative of the investigation of the space shuttle Challenger’s explosion in 1986, and we relive the moment when Feynman revealed the disaster’s cause by an elegant experiment: dropping a ring of rubber into a glass of cold water and pulling it out, misshapen.
What does it take to be a great leader? In a word: character. This unique book by decorated U.S. Marine Corps veteran Donovan Campbell, the New York Times bestselling author of Joker One, draws on his years of training and combat experience to reveal the specific virtues that underpin effective leadership—and how anyone can stand up, serve others, and make a difference in the world by bringing out the best in a team. The Leader’s Code is a practical action plan that can be applied to any situation in which exemplary leadership is required, whether that be at home or in the workplace. Moreover, The Leader’s Code unpacks the military servant-leader model—a leader must take care of his mission first, his team second, and himself a distant third—and explains why this concept of self-sacrifice is so needed in today’s world. Focusing on the development of character as the foundation of servant-leadership, Campbell identifies character’s six key attributes: humility, excellence, kindness, discipline, courage, and wisdom. Then, drawing on lessons from his time in the Corps and stories from history, Scripture, and American business, he shows us how to develop those virtues in order to take the helm with confidence, conviction, and a passion to bring out the best in others. Being a leader is about being worthy of being followed. True leaders, Campbell argues, foster compassion for others and they pursue excellence in all that they do. They are humble and know how to self-correct. Campbell’s exploration of these vital qualities is wide-ranging, as he takes us from the boardrooms of the world’s most successful companies to the Infantry Officer Course, the intense twelve-week training gauntlet that Marines use to prepare their leaders to sacrifice themselves for the welfare of others. With faith in our political and business leaders at an all-time low, America is in the midst of a crisis of trust. Yet public opinion polls show that there is one institution that still commands widespread respect because of its commitment to character and sacrifice: the United States military. The Leader’s Code shows that this same servant-leader model can help us all become our best selves—and provide a way forward for our nation. Advance praise for The Leader’s Code “A refreshing model for leadership, offering convincing principles and motivating examples that are sure to make a difference in a leader’s personal and professional life. I can’t remember a leadership book that has had more influence on my thinking.”—Steve Reinemund, dean of business, Wake Forest University, and retired chairman and CEO, PepsiCo “Donovan Campbell has written a superb, thoughtful, all-encompassing examination of leadership and leaders. His key lessons, easily understood and well articulated, are applicable at home, within the community, and to professionals in all walks of life. The Leader’s Code is an important book for anyone concerned about today’s leadership crisis in our country and in our communities.”—General Mike Hagee, USMC (Ret.), 33rd Commandant of the U.S. Marine Corps “Donovan Campbell nails it as he speaks to our country’s need for leadership at every level: at home, in the marketplace, in education, in government, and in the military. The Leader’s Code is a clear call to be focused on the right mission, in the right way, and at the right time. This is a thoughtful book that will keep you awake at night and challenge you to dream in the daytime!”—Dennis Rainey, president and CEO, FamilyLife
Americans claim to care about character. Over four fifths want it taught in public schools, and 95 percent think that a president's character is important. And historically, philosophers, educators, politicians, religious leaders, judges, and the general public have agreed that character should be valued and reinforced. Yet in the United States, the institutions charged with that mission have consistently fallen short. Simply put, too little effort has been made to understand the importance of character and the strategies that can best develop and support it. After first exploring the history of the concept over time, Deborah Rhode turns her focus to the institutions that have traditionally fostered good character: families, schools, youth organizations, civic groups, and political organizations. However, as we have increasingly de-emphasized the subject-a trend that is most evident in our politics-our awareness of its shaping influence has waned. Indeed, we often focus on the wrong things when it comes to fostering good character. For instance, almost a third of the workforce is covered by licensing laws requiring good moral character, even occupations where the need for screening is not self-evident: florist, fortune teller, and frog farmers. Character also plays a pivotal role in the criminal justice system, in defining guilt, punishment, and eligibility for parole. All too often, these legal requirements are idiosyncratic, inequitable, and subject to race and class bias. Millions of Americans who have convictions for minor offenses are excluded from a vast range of occupations and benefits without evidence that such exclusion serves the public interest. We can do better, she stresses, and outlines a powerful program for reform. Rhode punctuates the book through a series of portraits of exemplary individuals whose good character made them who they were: Ida B. Wells, Jane Addams, Martin Luther King, Mother Teresa, Nelson Mandela, Albert Schweitzer, and Thurgood Marshall. All of these individuals had flaws, but through their commitments to both social justice and helping the less fortunate, they all demonstrate the power and importance of strong character.
What is character and how do you shape it? This question has preoccupied parents, teachers, clergy and leaders since the beginning of time. But it takes on vital importance in our era. While the complexity and autonomy of life in the 21st century call for character more than ever, the conditions under which such character is forged are in trouble. How do we replenish the store of moral capital in such a diverse, individualistic, consumerist and stressed society? How do we usher in a shared appetite for the good? This book aims to break open a new path for donors interested in catalyzing a character revival. Through inspirational stories of institutional exemplars operating today, and a powerful set of 16 questions that you can use to evaluate your own organization, this book will equip philanthropists to shape existing initiatives that attempt to transform lives, and to build new ones.
#1 NEW YORK TIMES BESTSELLER • David Brooks challenges us to rebalance the scales between the focus on external success—“résumé virtues”—and our core principles. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous bestsellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to Character, he focuses on the deeper values that should inform our lives. Looking to some of the world’s greatest thinkers and inspiring leaders, Brooks explores how, through internal struggle and a sense of their own limitations, they have built a strong inner character. Labor activist Frances Perkins understood the need to suppress parts of herself so that she could be an instrument in a larger cause. Dwight Eisenhower organized his life not around impulsive self-expression but considered self-restraint. Dorothy Day, a devout Catholic convert and champion of the poor, learned as a young woman the vocabulary of simplicity and surrender. Civil rights pioneers A. Philip Randolph and Bayard Rustin learned reticence and the logic of self-discipline, the need to distrust oneself even while waging a noble crusade. Blending psychology, politics, spirituality, and confessional, The Road to Character provides an opportunity for us to rethink our priorities, and strive to build rich inner lives marked by humility and moral depth. “Joy,” David Brooks writes, “is a byproduct experienced by people who are aiming for something else. But it comes.” Praise for The Road to Character “A hyper-readable, lucid, often richly detailed human story.”—The New York Times Book Review “This profound and eloquent book is written with moral urgency and philosophical elegance.”—Andrew Solomon, author of Far from the Tree and The Noonday Demon “A powerful, haunting book that works its way beneath your skin.”—The Guardian “Original and eye-opening . . . Brooks is a normative version of Malcolm Gladwell, culling from a wide array of scientists and thinkers to weave an idea bigger than the sum of its parts.”—USA Today
Disney During World War II encompasses the full range of material created by the Disney studio during the war, including ground-breaking training and educational films for the military and defense industries, propaganda and war-themed shorts and features, home front poster art, and the stunning military unit insignia that provided those serving the in the armed forces with a morale-boosting reminder of home. The book makes it clear how deeply Walt invested himself in the cause by patriotically placing his studio at the disposal of Uncle Sam. Replete with period graphics, Disney During World War II showcases Walt Disney's largely unheralded sacrifices in the pursuit of Allied victory, showing the inner workings of a wholesome family entertainment studio transformed almost overnight into a war plant where even the studio's stable of established characters were temporarily reinvented as warriors and team-oriented, patriotic American citizens.