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The company that is now Google began as a partnership of ideas between two Stanford University graduate students, Sergey Brin and Larry Page, with a shared vision. They both had the confidence and nerve to set out on their own to start up a technology company together. Eric Schmidt was recruited as CEO in 2001 to help guide the company with his management expertise, without changing its exuberant corporate culture. Google has grown from an ambitious little start-up with the dream of changing the world into a global giant that really could, and has, changed the world. In this compelling text, readers learn about Google’s business model, the range of products and services––most of which the company gives away for free––and its mission: “to organize the world’s information and make it universally accessible and useful.” This perceptive book includes sidebars on the company’s innovations, a biographical fact sheet on Brin, Page, and Schmidt, as well as a fact sheet that profiles the company’s key accomplishments. A timeline offers readers a concise overview of significant events in the history of Google.
The company that is now Google began as a partnership of ideas between two Stanford University graduate students, Sergey Brin and Larry Page, with a shared vision. They both had the confidence and nerve to set out on their own to start up a technology company together. Eric Schmidt was recruited as CEO in 2001 to help guide the company with his management expertise, without changing its exuberant corporate culture. Google has grown from an ambitious little start-up with the dream of changing the world into a global giant that really could, and has, changed the world. In this compelling text, readers learn about Google’s business model, the range of products and services––most of which the company gives away for free––and its mission: “to organize the world’s information and make it universally accessible and useful.” This perceptive book includes sidebars on the company’s innovations, a biographical fact sheet on Brin, Page, and Schmidt, as well as a fact sheet that profiles the company’s key accomplishments. A timeline offers readers a concise overview of significant events in the history of Google.
How much do you really know about Google's founders, Larry Page and Sergey Brin? The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.
As USA TODAY, the Nation's No. 1 Newspaper, noted, "Google has infiltrated the daily lives of millions of people." But this giant company had very humble beginnings. In 1996 Sergey Brin and Larry Page were graduate students at Stanford University in California when they decided to invent a new way to search the information on the World Wide Web. Their technology project soon became a search engine and a company, Google, that changed the way information on the Internet is retrieved and controlled, making it easier, faster, and more relevant. Under Brin and Page, Google has become an international powerhouse, with an ever-widening scope of services—from Gmail to Google Earth to smart phones. It is also known for its fantasyland office complex, complete with gourmet chef and scooters. Sergey Brin and Larry Page continue to dream up exciting ventures for the future, and the world is waiting to see what's next.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
After becoming close friends after college, Sergey Brin and Larry Page began work on a research project involving the World Wide Web and then used their research to found Google, Inc.
The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Google’s corporate motto, “Don’t be evil,” that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the world’s information, can enable businesses to change lives for the better.