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We experience our environment in a unique way through our senses. Some people thrive in a busy environment with lots going on and many people involved. They like everything brighter, louder, hotter, faster and find these inputs enjoyable and stimulating. Others avoid a crowded, noisy environment and will escape to ordered tranquillity whenever they can. They prefer everything softer, milder, slower and quickly feel overwhelmed and irritated by too much fuss and flutter. Sensory intelligence explains in clear layman's terms how this works to help you understand why you and others respond to sensory input the way you do. It then tells you how to modulate your senses to adapt to your environment and other people, or change your environment to fit your sensory preferences. It will help you to function more effectively and give you greater understanding and adaptability within your relationships, both at home and at work. ";Annemarie Lombard is bridging the gap between what professionals and researchers know about sensation and what the public would benefit from knowing ... When parents, partners, friends and co-workers understand each other and why they are reacting the way they do, it is easier to make adjustments ..."; Winnie Dunn (PhD OTR FAOTA), Professor & Chair Department of Occupational Therapy Education, University of Kansas Medical Center.
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. By the mid-1980s researchers from artificial intelligence, computer science, brain and cognitive science, and psychology realized that the idea of computers as intelligent machines was inappropriate. The brain does not run "programs"; it does something entirely different. But what? Evolutionary theory says that the brain has evolved not to do mathematical proofs but to control our behavior, to ensure our survival. Researchers now agree that intelligence always manifests itself in behavior—thus it is behavior that we must understand. An exciting new field has grown around the study of behavior-based intelligence, also known as embodied cognitive science, "new AI," and "behavior-based AI." This book provides a systematic introduction to this new way of thinking. After discussing concepts and approaches such as subsumption architecture, Braitenberg vehicles, evolutionary robotics, artificial life, self-organization, and learning, the authors derive a set of principles and a coherent framework for the study of naturally and artificially intelligent systems, or autonomous agents. This framework is based on a synthetic methodology whose goal is understanding by designing and building. The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. The reader is guided through a series of case studies that illustrate the design principles of embodied cognitive science.
Sensory-being: the enveloping of natural presentness and awareness in an unfolding sensory moment. Sensory Beings: people whose experience of the world, and meaning within it, is primarily sensory. Often these are people who do not have access to language. If you support someone who understands the world in a primarily sensory way, for example someone with PMLD or later stage dementia, you will recognise that they often face periods of time in which they are left without an activity they can access. This unique, practical guide helps you to plan and deliver sensory activities that lead people into a calm, focused state. You are even invited to let the person you support lead you into a state of sensory focus. Written by a leading sensory specialist this book will help you to: View the world as the person you support may view it, and identify times when a sensory-being activity may be appropriate. Understand how to select and create the most engaging, low cost, sensory foci to suit the specific needs of the individuals in your care. Effectively facilitate sensory-being sessions from start to finish so that the people you care for receive the full and many benefits of calm, focused time. Tried and tested in a diverse range of settings prior to publication, these techniques and practical tools have already helped many people provide an enriched experience of life for those in their care. Throughout the book you will find numerous case studies and insights from parents, carers, special school practitioners, therapists, research institutions and more so that you can benefit from this broad body of experience.
A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021
From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself. Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines. The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness. In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways. Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.
Sensory Evaluation Practices examines the principles and practices of sensory evaluation. It describes methods and procedures for the analysis of results from sensory tests; explains the reasons for selecting a particular procedure or test method; and discusses the organization and operation of a testing program, the design of a test facility, and the interpretation of results. Comprised of three parts encompassing nine chapters, this volume begins with an overview of sensory evaluation: what it does; how, where, and for whom; and its origin in physiology and psychology. It then discusses measurement, psychological errors in testing, statistics, test strategy, and experimental design. The reader is also introduced to the discrimination, descriptive, and affective methods of testing, along with the criteria used to select a specific method, procedures for data analysis, and the communication of actionable results. The book concludes by looking at problems where sensory evaluation is applicable, including correlation of instrumental and sensory data, measurement of perceived efficacy, storage testing, and product optimization. This book is a valuable resource for sensory professionals, product development and production specialists, research directors, technical managers, and professionals involved in marketing, marketing research, and advertising.
Sensor networks are meant to create awareness in space and time. They may be measuring the presence of an object or a condition, characterizing an object stream or a situational pattern, or even detect abnormalities that are to occur. This book provides new theory on the design of wireless sensor networks, based on concepts developed for large-scale, distributed computing environments known as “cloud computing.” It provides a single-source entry into the world of intelligent sensory networks, with a step-by-step discussion of building case studies that capture the requirements, taking into account practical limitations of creating ambient intelligence. The reader will not only achieve a better understanding of sensory clouds, swarms and flocks but is also guided by examples of how to design such networks taking the typical characteristics of diverse application areas into account.
The Secret Behind Our Perceptions Finally Revealed! Why do we gravitate to products endorsed by celebrities? Why does time seem to go by faster as we get older? Why are some athletes perpetual winners and others losers? Exploring the brain’s ability to interpret and make sense of the world, Dr. Brian Boxer Wachler describes how your perception can be reality or fantasy and how to separate the two, which is the basis of improving your Perceptual Intelligence (PI). With concrete examples and case studies, Dr. Brian (as he’s known to his patients) explains why our senses do not always match reality and how we can influence the world around us through perceptions, inward and outward. By fine-tuning your PI, you can better understand what’s really going on and make more insightful decisions in your life.
The U.S. intelligence community (IC) is a complex human enterprise whose success depends on how well the people in it perform their work. Although often aided by sophisticated technologies, these people ultimately rely on their own intellect to identify, synthesize, and communicate the information on which the nation's security depends. The IC's success depends on having trained, motivated, and thoughtful people working within organizations able to understand, value, and coordinate their capabilities. Intelligence Analysis provides up-to-date scientific guidance for the intelligence community (IC) so that it might improve individual and group judgments, communication between analysts, and analytic processes. The papers in this volume provide the detailed evidentiary base for the National Research Council's report, Intelligence Analysis for Tomorrow: Advances from the Behavioral and Social Sciences. The opening chapter focuses on the structure, missions, operations, and characteristics of the IC while the following 12 papers provide in-depth reviews of key topics in three areas: analytic methods, analysts, and organizations. Informed by the IC's unique missions and constraints, each paper documents the latest advancements of the relevant science and is a stand-alone resource for the IC's leadership and workforce. The collection allows readers to focus on one area of interest (analytic methods, analysts, or organizations) or even one particular aspect of a category. As a collection, the volume provides a broad perspective of the issues involved in making difficult decisions, which is at the heart of intelligence analysis.