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The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Bringing together the latest research on the neglected area of second-hand exchange and consumption, this book offers fresh insights into the buying and selling of used goods in western-Europe during the eighteenth and nineteenth centuries, and seeks to re-examine and redefine the relationship between modernity and the second-hand trade.
The history of a single book sheds light on the beginnings of modern Jewish thought In 1797, in what is now the Czech Republic, Pinḥas Hurwitz published Book of the Covenant. Nominally an extended commentary on a sixteenth-century kabbalist text, Pinḥas’s publication was in fact a compendium of scientific knowledge and a manual of moral behavior. Its popularity stemmed from its ability to present the scientific advances and moral cosmopolitanism of its day in the context of Jewish legal and mystical tradition. Describing the latest developments in science and philosophy in the sacred language of Hebrew, Hurwitz argued that an intellectual understanding of the cosmos was not at odds with but actually key to achieving spiritual attainment. In A Best-Selling Hebrew Book of the Modern Era, David Ruderman offers a literary and intellectual history of Hurwitz’s book and its legacy. Hurwitz not only wrote the book, but also was instrumental in selling it, and his success ultimately led to the publication of more than forty editions in Hebrew, Ladino, and Yiddish. Ruderman provides a multidimensional picture of the book and the intellectual tradition it helped to inaugurate. Complicating accounts that consider modern Jewish thought to be the product of a radical break from a religious, mystical past, Ruderman shows how, instead, a complex continuity shaped Jewish society’s confrontation with modernity.
"This interesting volume of essays on contemporary religion and its ambivalent relationship to modernity not only serves as a testimony to the intellectual influence of Robert Bellah, it establishes a new school of comparative religious and social thought. This Bellahian school--at the intersection of sociological, theological, and contemporary philosophical thinking--has roots in Durkheim and Weber, borrows insights from Marx, Foucault, and Bourdieu, and finds its clearest voice in the writings of Bellah himself. The essays by some of Bellah's colleagues and former students that have been gathered in this volume address some of the most sagacious of these Bellahian themes: the religious dimension of contemporary civil societies, the relationship between religious and capitalist values, the cultural critique of modernity, and the moral visions that hold a promise of civic renewal."—Mark Juergensmeyer, author of Terror in the Mind of God: The Global Rise of Religious Violence (California, 2000). "This highly readable collection of original, thought-provoking essays by leading scholars provides fresh insights into the issues that Robert Bellah has addressed so fruitfully in his long career. Readers will learn much about such issues as how Calvinism contributed to political revolution, why democracies require an enlarged sense of political community, how the religious foundations of Japan and the United States differ, and what it means to be a Christian and an American."—Benton Johnson, coauthor of Vanishing Boundaries: The Religion of Protestant Baby Boomers (1994) and author of Functionalism in Modern Sociology: Understanding Talcott Parsons (1975)
An examination how the bicycle as a symbol of modernity and social status fits into the larger picture of change and progress in a period of dramatic economic, social, and technological flux.
This book explores the transformation of the Chinese capital both socially and physically during the final decades of the twentieth century.
Bringing together 17 foundational texts in contemporary modernist criticism in one accessible volume, this book explores the debates that have transformed the field of modernist studies at the turn of the millennium and into the 21st century. The New Modernist Studies Reader features chapters covering the major topics central to the study of modernism today, including: · Feminism, gender, and sexuality · Empire and race · Print and media cultures · Theories and history of modernism Each text includes an introductory summary of its historical and intellectual contexts, with guides to further reading to help students and teachers explore the ideas further. Includes essential texts by leading critics such as: Anne Anlin Cheng, Brent Hayes Edwards, Rita Felski, Susan Stanford Friedman, Mark Goble, Miriam Bratu Hansen, Andreas Huyssen, David James, Heather K. Love, Douglas Mao, Mark S. Morrisson, Michael North, Jessica Pressman, Lawrence Rainey, Paul K. Saint-Amour, Bonnie Kime Scott, Urmila Seshagiri, Robert Spoo, and Rebecca L. Walkowitz.
One deep problem facing the Catholic church is the question of how its teaching authority is understood today. It is fairly clear that, while Rome continues to teach as if its authority were unchanged from the days before Vatican II (1962-65), the majority of Catholics - within the first-world church, at least - take a far more independent line, and increasingly understand themselves (rather than the church) as the final arbiters of decision-making, especially on ethical questions. This collection of essays explores the historical background and present ecclesial situation, explaining the dramatic shift in attitude on the part of contemporary Catholics in the U.S. and Europe. The overall purpose is neither to justify nor to repudiate the authority of the church's hierarchy, but to cast some light on: the context within which it operates, the complexities and ambiguities of the historical tradition of belief and behavior it speaks for, and the kinds of limits it confronts - consciously or otherwise. The authors do not hope to fix problems, although some of the essays make suggestions, but to contribute to a badly needed intra-Catholic dialogue without which, they believe, problems will continue to fester and solutions will remain elusive.
Globalization, Modernity and The City weaves together broad social themes with detailed urban analysis to explore the connections between the rise of big cities, the creation of a global network and the making of the modern world. It explains the growth of big cities, the urban bias of global flows and the creation of metropolitan modernities. The text develops broad theories of the subtle and complex interactions between urbanization, globalization and modernization in a sweep of the urban experience across the modern world. Thematic chapters explore the making of the modern city in profiles of the growth of urban spectaculars, the role of new flanerie, the traffic issues of the modernist city, recurring issues of urban utopias and the rise of the primate city.