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In 'Selling Latin America: A Problem in International Salesmanship' by William Edmund Aughinbaugh, the author delves into the complex world of international business and marketing strategies as they pertain to Latin America. Aughinbaugh's book presents a thorough analysis of the challenges and opportunities faced by businesses looking to market their products in this region, offering valuable insights and practical advice. Written in a clear and concise style, the book is a must-read for anyone interested in the intersection of international business and Latin American culture. Aughinbaugh's comprehensive research and case studies provide an in-depth understanding of the dynamics at play in this market. With its academic yet accessible approach, the book serves as a valuable resource for students, professionals, and academics alike. William Edmund Aughinbaugh's expertise in the field shines through in this insightful and thought-provoking work, making it an essential read for anyone looking to succeed in the competitive landscape of Latin American business.
Also includes 1st-5th SLA triennial salary surveys.
The year 2015 marked the centennial of the 1915 United States occupation of Haiti and Haiti’s resistance to that signal event in its history. This study surveys the issues of economics, race, and realpolitik embedded in the political economy of U.S. interactions with Haiti that resulted in occupation. It then interrogates what constitutes the “state” as it pertains to foreign policy, along with an inspection of who benefits from empire. This approach eschews tired dichotomies of whether or not the United States as a whole materially benefited from empire to instead simply look at who individually gained and what were the capacities of these beneficiaries to craft policy. Next it delivers insights derived from a forensic analysis of Woodrow Wilson’s perception of race and his decision to intervene in Haiti. Attitudes enabling United States military leaders to implement a policy of occupation are provided through a study of Admiral William Caperton’s role in the intervention. The focus then telescopes out to inspect the role played by the press, especially as booster for commercial opportunities. In short, the project answers the questions of why, who, and how American empire was undertaken through the case study of Haiti and its occupation in 1915.