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Selling Cities takes the optimistic position that cities can be revitalized by attracting and retaining the middle class. The authors, experienced policymakers as well as academics, review previous work on city revitalization; report original research on homebuyers in the Cincinnati and Wilmington, Delaware metropolitan areas; and present case studies of middle-income schooling and housing policies in these and other metropolitan areas around the U.S. and Canada. Selling Cities spans several disciplines--economics, sociology, demography, law, and planning--and is one of the first books to examine both housing and schooling programs. It includes numerous recommendations for city revitalization; an analysis of middle-income housing programs such as tax abatements and below-market-rate mortgages; analyses of metropolitan school desegregation in the Wilmington area and magnet schools in Cincinnati; and proposals of policies to enhance cities' attraction and retention of the middle class.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Between 1880 and 1940, California cities were in the vanguard in creating comprehensive city plans and zoning ordinances that came to characterize modern American city growth. This book reveals the means by which property-owning middle-class women achieved entry into the male-dominated sphere of urban planning. It suggests that women in California were not excluded from public life. Instead, they embraced the middle-class ideology of propertied self-interest and participated to the fullest extent possible in the urban struggle for regional dominance that shaped this period of western history. Likewise, as urban historians have presented this story as essentially male, this work suggests that although California's urban elite often maintained a division of labor along traditional gender lines, they clearly worked in a cross-gender alliance to shape a regional identity based on a commitment to urban growth.
Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike. In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression. Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America's largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets. By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.