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The business of selling art is a skill that needs to be learned. This book provides an easy approach to selling that will save years of frustation. With the right attitude and the information provided in this book, your sales will soon. You will learn: closing secrets, 14 power words, telephone techniques, listening techniques, how to get referrals, good setting and much more.
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Explore the beautiful and complex world of art! Too often, textbooks obscure the beauty and wonder of fine art with tedious discourse that even Leonardo da Vinci would oppose. Art 101 cuts out the boring details and lengthy explanations, and instead, gives you a lesson in artistic expression that keeps you engaged as you discover the world's greatest artists and their masterpieces. From color theory and Claude Monet to Jackson Pollock and Cubism, this primer is packed with hundreds of entertaining tidbits and works of art that you won't be able to get anywhere else. So whether you're looking to master classic painting techniques, or just want to learn more about popular styles of art, Art 101 has all the answers--even the ones you didn't know you were looking for.
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Why is something a masterpiece? Art History 101 . . . Without the Exams is about revisiting famous works of art that we may have studied in an art history class or seen in a textbook. Each discussion delves into one great masterpiece and asks the questions that help us understand how it has shaped history. What is the piece about? How did the original owner look at this piece? Where was it originally placed? Why is it in this museum now? How did it get famous? From the sixth-century mosaics of Ravenna and the painted bulls of Altamira, Spain, dated 12,500 BCE, to an incense burner from twelfth-century Seljuk Iran, frescoes from a Late Byzantine funerary chapel, and masterworks by Botticelli, Caravaggio, Monet, and Sargent, this book shows readers how to look closely. It welcomes us to the joy of art history—but without the papers, notes, and exams.
BEFORE YOU BUY THIS BOOK, PLEASE NOTE: This book is designed like a coloring book with almost 50% blank pages. Why? Each blank page is reserved for you. It is an invitation for you to break the rules about not writing in books. A place for you to consider each rule and to react to it. Comment, color, journal, scribble, or destroy the page. Say whatever you want. There are no rules. Please scan your page and email your contribution to: [email protected]. Your page may be included in the second version of this book, representing a deeper, long overdue, collective exchange about the meaning of selling art and "selling out." It as invitation for you to "SELL YOUR ART without Selling Out," reveals 101 rules, each bite sized nugget is part of a proven eight-part methodology helping artists secure their creative freedom through business savvy. 1. Valuing 2. Visioning 3. Dealing 4. Copyrighting 5. Targeting 6. Selling 7. Profiting 8. Accomplishing Ann Rea challenged the scarcity and permission based art establishment by going around its gatekeepers and starting her own profitable fine art enterprise in San Francisco in 2005. She has received notable national recognition, including features on HGTV and the Good Life Project, and in Fortune magazine. Her talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors throughout North America and Europe.
BEFORE YOU BUY THIS BOOK, PLEASE NOTE: This book is designed like a coloring book with almost 50% blank pages.Why? Each blank page is reserved for you. It is an invitation for you to break the rules about not writing in books. A place for you to consider each rule and to react to it. Comment, color, journal, scribble, or destroythe page. Say whatever you want. There are no rules.Please scan your page and email your contribution to:[email protected] page may be included in the second version of this book,representing a deeper, long overdue, collective exchange aboutthe meaning of selling art and "selling out."It as invitation for you to "SELL YOUR ART without Selling Out," reveals 101 rules, each bite sized nugget is part of a proven eight-partmethodology helping artists secure their creative freedomthrough business savvy.1. Valuing2. Visioning3. Dealing4. Copyrighting5. Targeting6. Selling7. Profiting8. AccomplishingAnn Rea challenged the scarcity and permission based artestablishment by going around its gatekeepers and starting herown profitable fine art enterprise in San Francisco in 2005. Shehas received notable national recognition, including features onHGTV and the Good Life Project, and in Fortune magazine. Hertalent is commended by American art icon, Wayne Thiebaud,and she has a growing list of collectors throughout NorthAmerica and Europe.
A one-of-a-kind book that shows you how to cash in on the latestinvesting trend--short selling "The Art of Short Selling is the best description of this difficulttechnique."--John Train, Train, Thomas, Smith Investment Counsel,and author of The New Money Masters "Kathryn Staley has done a masterful job explaining the highlyspecialized art of short selling. Her approach to telling the truestories of famous investment 'scams' will keep the readerspellbound, while teaching the investor many cruciallessons."--David W. Tice, Portfolio Manager, Prudent BearFund "Selling short is still a misunderstood discipline, but even themost raging bull needs to know this valuable technique to masterthe ever-changing markets."--Jim Rogers, author, InvestmentBiker On the investment playing field, there is perhaps no game moreexciting than short selling. With the right moves, it can yieldhigh returns; one misstep, however, can have disastrousconsequences. Despite the risk, a growing number of players areanteing up, sparked in part by success stories such as that ofGeorge Soros and the billions he netted by short selling theBritish pound. In The Art of Short Selling, Kathryn Staley, anexpert in the field, examines the essentials of this importantinvestment vehicle, providing a comprehensive game plan with whichyou can effectively play--and win--the short selling game. Whether used as a means of hedging bets, decreasing the volatilityof total returns, or improving returns, short selling must behandled with care--and with the right know-how. As Staley pointsout, "Short selling is not for the faint of heart. If a stock movesagainst the position holder, the effect on a portfolio and networth can be devastating. Investors need to understand the impacton their accounts as well as the consequences of getting bought inbefore they indulge in short selling." The Art of Short Sellingguides you--clearly and concisely--through the ins and outs of thishigh-risk, high-stakes game. The first--and most important--move in selling short is to identifyflaws in a business before its share prices drop. To help youtackle this key step, Staley shows you how to evaluate companyfinancial statements and balance sheets, make sense of returnratios, detect inconsistencies in inventory, and analyze thestatement of cash flows. Through real-world examples thatillustrate the shorting of bubble, high multiple growth, and themestocks, you'll proceed step by step through the complete processand learn to carry out all the essentials for a successful shortsell, including quantifying the risk factor and orchestratingcorrect timing, as well as implementing advanced valuationtechniques to execute the sell/buy. Packed with landmark, cutting-edge examples, up-to-the-minuteguidelines, and pertinent regulations, The Art of Short Selling isa timely and comprehensive reference that arms you with thenecessary tools to make a prepared and confident entrance onto theshort selling playing field.
In 101 Mixed Media Techniques, artists of all backgrounds and skill levels will learn and explore fun, cutting-edge techniques in the popular genre of mixed media art. Mixed media enthusiasts will enjoy learning the essential concepts for creating their own mixed media art—whether they are experienced in its approaches or just starting out. 101 Mixed Media Techniques features a wide variety of traditional and eclectic techniques, including drawing and painting, stamping, stitching, using photos, prepping backgrounds, working with wax, using different kinds of inks, collaging, journaling, and working with encaustics. Multiple ways to use each technique are provided to inspire and nurture creative freedom in every artist. Each technique is presented in a step-by-step format, beginning with an overview of the required tools and materials. The instructions are straightforward and approachable, so artists of all levels can master them with ease. The engaging and accessible format caters to individual learning preferences, allowing artists to focus on a single technique or several at a time. Readers will not only learn a variety of techniques, but will also discover new ideas and inspiration for using the techniques in their own projects. With so many options to choose from, 101 Mixed Media Techniques has something for every artist and is sure to inspire new forms of creativity.
101 Super Cute Things to Draw features more than 100 step-by-step drawing projects to teach beginning and aspiring artists how to draw simple and adorable illustrations.