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Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women. Fact #2: The playing field is not level. Fact #3: You need to get over this. From the woman who became chairman of the flagship office of the largest advertising agency network in the world comes a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. Nina DiSesa is a master communicator, a ceiling crasher, and one of the most successful women in the corporate world. She is also a big-time realist who has figured out that S&M–seduction and manipulation–is the secret to winning over (and surpassing) the big guys. In Seducing the Boys Club, DiSesa shows that you can, in fact, leave your male colleagues in the dust–but not by following the rules you learned in business school. By playing the roles of den mother, fraternity brother, little sister, and hard-nosed boss, DiSesa navigated the choppy, macho-minded waters of the workplace. All the “bad boys” in her life–and there are many–have provided a wealth of devilishly amusing stories and cautionary tales that DiSesa is only too happy to pass on. Ah, revenge can be sweet, but the truth is that she came to love those boys as much as they love her–which is the whole point. DiSesa asserts that women need to meld their feminine characteristics (nurturing, compassion, listening) with the traits of their male counterparts (competitiveness, decisiveness, combativeness) to expand their professional horizons. In Seducing the Boys Club, DiSesa shares her practical, outrageous, and even controversial maxims for making it, including: • Learn to appreciate men. Men like women who like them. • Remember that women are biologically wired to succeed. • If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back. • Don’t assume that men never listen. They listen like a dog does. • Don’t be a quiet achiever. • Act brave and you will look brave. • Screw the rules. Make up your own. Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry them–while keeping their standards impeccable and their integrity intact. Not for women only, this book should be read by men, too . . . though it won’t give them any defense against a woman who can truly seduce a boys club!
Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women. Fact #2: The playing field is not level. Fact #3: You need to get over this. Chairman of the flagship office of the largest advertising agency network in the world, Nina DiSesa is a master communicator, a ceiling crasher, and a big-time realist. In Seducing the Boys Club, DiSesa shows you how S&M–seduction and manipulation–is the secret to winning over (and surpassing) the big guys. She asserts that women need to meld their “female” characteristics (nurturing, compassion, intuition) with “male” traits (decisiveness, focus, confidence, humor) to expand their professional horizons. DiSesa also shares her practical, outrageous, and even controversial maxims for making it, including • Learn to appreciate men. Men like women who like them. • Remember that women are biologically wired to succeed. • If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back. • Act brave and you will look brave. • Screw the rules. Make up your own. Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women (men, too!) with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry them–while keeping their standards impeccable and their integrity intact.
The Billionaire Boys Club: Six men of astonishing wealth. But there’s one thing money can’t buy… Successful, dependable, and trustworthy—that’s Audrey Petty. She’d be the perfect girlfriend for her childhood crush, billionaire Cade Archer…except that she’s pretty sure she’s not even on his radar. When Audrey thinks she’ll be spending the next month with Cade at his remote cabin retreat, it’s a dream come true… Until she meets her worst nightmare. Billionaire playboy Reese Durham is used to seducing women to get what he wants. Obviously Audrey’s in love with his buddy, Cade…and after his getaway is ruined by Audrey’s sudden intrusion, Reese isn’t opposed to blackmail. Audrey may think she knows what she wants, but Reese is determined to show her what she needs. And as Reese discovers the volatile minx behind the buttoned-up exterior, he starts to think maybe she’s just what he needs, too.
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Self-made billionaires Zane and Trey have been a club of two since they were eighteen. They’ve done everything together: play football, fall in love, even get smacked around by their dads. The only thing they haven’t tried is seducing the same woman. When they set their sights on sexy chef Rebecca, these bad boys meet their match! Nice Things People Say About Emma’s books “Amazing . . . red-hot to the wall.”—The Best Reviews “Pure genius!”—NYT bestseller Jacquelyn Frank “[Emma] takes equal parts humor, hot sex and deep emotions and rolls it all together.”—Joyfully Reviewed
Not until 1997 did a female become chief executive officer of a Fortune 500 corporation (Jill Barad, at Mattel Toy Co. Women’s progress since that time has been in fits and starts, exceedingly slow. The number of women CEOs reached 4 in 1999 only to slide back to 2 in 2001. Meanwhile, while not reaching anything approaching parity, women made significant strides in politics (as senators, cabinet secretaries and governors), in not-for-profit spheres (as CEOs of health care and hospital organizations or of United Way chapters, with budgets of billions of dollars), and at colleges and universities (23 % have female presidents or chancellors). Currently, 3%, or 15, of Fortune 500 CEOs are women. After examining in detail the educations, career progressions, pronouncements and observations, as well as family lives, of the 19 women who have risen to the top (sitting and former CEOs), this book asks, and attempts to answer, two questions: Why haven’t more women reached the CEO suite?How might women in business better position themselves to ascend to the pinnacle?
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
In this all-new novella in the New York Times bestselling series, Hunter and Gretchen are finally tying the knot—but their wedding may not be the easy fairy tale they’ve dreamed of... Someone's out to ruin Gretchen's happy-ever-after on the eve before the big day. Can she trust Hunter, the man she's given her heart to? And can she rely on her sister Daphne (the least reliable person of all!) to help her salvage things? Or is this marriage going to go down in flames before Gretchen and Hunter ever get to the altar? Includes a sneak peek of Dirty Money, first in Clare’s brand new Roughneck Billionaires series. Praise for the Billionaire Boys Club Novels “Blazing hot.”—USA Today “A fast, sexy read.”—Fiction Vixen “Great storytelling…delightful reading…It’s fun and oh so hot.”—Kirkus Reviews
He wasn't supposed to be forever. One night of passion with Miles Hartford was all it took to turn my world upside down and change it forever. He was supposed to be nothing more than a good time and a great memory. Except now, those two pink lines say otherwise. She wasn't who I thought she was. That night she lied to me. She pretended to be someone else. The thing is, I can't get her out of my head. I know it's wrong. I knowI shouldn't. I'm too old for her, but now that I know the truth, all I can think about is rewriting that night. Until she turns my life upside down.